William Bernbach
William Bernbach
William "Bill" Bernbachwas an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach. He directed many of the firm's breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies...
NationalityAmerican
ProfessionBusinessman
Date of Birth13 August 1911
CountryUnited States of America
William Bernbach quotes about
american-businessman
We don't ask research to do what it was never meant to do, and that is to get an idea.
advertising american-businessman persuasion
Advertising isn't a science. It's persuasion. And persuasion is an art.
business media use
All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.
advertising-business principles cost
A principle isn't a principle until it costs you something.
business style corn
Today's smartest advertising style is tomorrow's corn.
business advertising advantage
Advertising doesn't create a product advantage. It can only convey it.
creativity advertising-business businessman
Creativity is the most practical thing a businessman can employ.
business men listening
You cannot sell a man who isn't listening; word of mouth is the best medium of all; and dullness won't sell your product, but neither will irrelevant brilliance.
business mouths advertising
Word of mouth is the best medium of all.
suicidal marketing advertising-business
In advertising, not to be different is virtually suicidal.
running business numbers
Nobody counts the number of ads you run; they just remember the impression you make.
business past research
Research can trap you into the past.
art business advertising
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
real evil advertising-business
In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.