William Bernbach
William Bernbach
William "Bill" Bernbachwas an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach. He directed many of the firm's breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies...
NationalityAmerican
ProfessionBusinessman
Date of Birth13 August 1911
CountryUnited States of America
William Bernbach quotes about
believe design advertising
I warn you against believing that advertising is a science.
creativity may lasts
It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.
powerful knowledge men
Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these things abut a person, you can touch him at the core of his being.
real evil advertising-business
In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.