William Bernbach
William Bernbach
William "Bill" Bernbachwas an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach. He directed many of the firm's breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies...
NationalityAmerican
ProfessionBusinessman
Date of Birth13 August 1911
CountryUnited States of America
William Bernbach quotes about
communication apathy familiarity
In communications, familiarity breeds apathy.
taste absence good-taste
Don't confuse good taste with the absence of taste.
substance advertising forget
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
jobs design facts
Our job is to bring the dead facts to life.
creativity heart discipline
The heart of creativity is discipline.
real men ideas
The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.
powerful marketing elements
The most powerful element in advertising is the truth.
past design research
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.
believe interesting people
The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.
like-love ideas analysis
Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears.
business mouths advertising
Word of mouth is the best medium of all.
design advertising academic
If your advertising goes unnoticed, everything else is academic!
brave tomorrow
Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.
design ifs can-do
Never do anything yourself that you can hire someone else to do, especially if they can do it better.