William Bernbach
William Bernbach
William "Bill" Bernbachwas an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach. He directed many of the firm's breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies...
NationalityAmerican
ProfessionBusinessman
Date of Birth13 August 1911
CountryUnited States of America
William Bernbach quotes about
advertising american-businessman persuasion
Advertising isn't a science. It's persuasion. And persuasion is an art.
advertising-business principles cost
A principle isn't a principle until it costs you something.
art advertising persuasion
Advertising is the art of persuasion.
art persuasion great-advertising
Persuasion is not a science but an art
business advertising advantage
Advertising doesn't create a product advantage. It can only convey it.
creativity advertising-business businessman
Creativity is the most practical thing a businessman can employ.
substance advertising forget
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
business mouths advertising
Word of mouth is the best medium of all.
design advertising academic
If your advertising goes unnoticed, everything else is academic!
suicidal marketing advertising-business
In advertising, not to be different is virtually suicidal.
art business advertising
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
believe design advertising
I warn you against believing that advertising is a science.
real evil advertising-business
In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
ads carefully claim forever industry left ready sharpest tool watched
With our industry being watched so carefully by governmental agencies, with the FTC ready to pounce on every claim we make, what we CAN say in our ads is forever narrowing and the sharpest tool left for us is HOW we say it.