Satoru Iwata
Satoru Iwata
Satoru Iwatawas a Japanese video game programmer and businessman who served as the fourth president and chief executive officerof Nintendo. He is widely regarded as a major contributor in broadening the appeal of video games to a wider audience by focusing on novel and entertaining games rather than top-of-the-line hardware...
ProfessionEntrepreneur
Date of Birth6 December 1959
CityHokkaido, Japan
challenges nintendo something-new
If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to challenge the status quo by making something new, rather than competing in an existing market.
creating design expand family fingers gaming left living member moving needed pad pick relevant room separately
We thought it was the requirement of moving right and left fingers separately and nimbly that was creating a psychological barrier, ... To expand the gaming population, it was needed for us to design a pad so that any family member would see it on the living room table, think that this was something relevant to them and pick it up.
family game people touch tv uses
We thought about how everyone in the family uses the TV remote, but some people don't want to even touch the game controller.
achieve enjoyable frequent game games left people played rapid required video
To achieve this rapid growth, we were required not only to go after frequent game players, but to reel back people who had left games and to make video games enjoyable for those who had not played games at all.
launch necessary others simply worldwide
We don't think it's necessary to do the simultaneous worldwide launch simply because others are doing this.
approach continent creating discovery environment expanding experience game match onto path potential stepping
This new approach is like stepping onto an unexplored continent for the first time, with all the potential for discovery that suggests. No one else can match the environment we're creating for expanding the game experience to everyone. Our path is not linear, but dynamic.
beyond boundaries current game industry move players reach risk run taking
We do not run from risk. We run to it. We are taking the risk to move beyond the boundaries of the game industry to reach new players and current players.
continue path people tired
If we continue down the same path as we have in the past, people may become tired of gaming,
above believe companies consider console gaming primarily run strong technology themselves views
Nintendo has strong views on how we should run our company. We consider ourselves, above all else, as a gaming company. We believe other companies (in the console marketplace) see themselves primarily as technology companies.
changed console devices dominated games portable sales situation software towards
Software sales have traditionally been dominated by console games, but the situation changed dramatically towards the end of the year, and games for portable devices overwhelmed console games.
hope release worldwide
We hope to make it a simultaneous worldwide release as much as it's possible.
bit gained game interest involved recently
Recently I have gained a little bit of interest in getting more involved in game development again.
die gaming increasing industry market might mission stand user watch
Our mission is to revive the gaming industry by increasing our user base, ... If we can't do that, we might as well stand back and watch the market die off.
control current developer easy found genre good revolution soon suited
I was a developer for many years before my current role, but I've never been a very good gamer. I've never been able to control a first-person shooter, but as soon as I used the Revolution controller, I found it very easy to control the game. So, I think that's a genre that's particularly well suited for the controller.