Satoru Iwata
Satoru Iwata
Satoru Iwatawas a Japanese video game programmer and businessman who served as the fourth president and chief executive officerof Nintendo. He is widely regarded as a major contributor in broadening the appeal of video games to a wider audience by focusing on novel and entertaining games rather than top-of-the-line hardware...
ProfessionEntrepreneur
Date of Birth6 December 1959
CityHokkaido, Japan
achieve enjoyable frequent game games left people played rapid required video
To achieve this rapid growth, we were required not only to go after frequent game players, but to reel back people who had left games and to make video games enjoyable for those who had not played games at all.
continue path people tired
If we continue down the same path as we have in the past, people may become tired of gaming,
family game people touch tv uses
We thought about how everyone in the family uses the TV remote, but some people don't want to even touch the game controller.
company continue embark people sequels type unwilling view
If all we were to ever do is just continue to make sequels and not do anything new or different, people would view us as a very conservative company and a company that is unwilling to really take new initiatives and embark on new adventures. That's not the type of person I am and not the kind of company I want Nintendo to be.
belief came form game people took treadmill
The development of this game came from our belief that people wanted something new. In this case, the game took the form of a treadmill for the mind.
change current exciting extremely feeling gaming innovation minds natural players possibilities soon spin thrill
The feeling is so natural and real, as soon as players use the controller, their minds will spin with the possibilities of how this will change gaming as we know it today. This is an extremely exciting innovation --one that will thrill current players and entice new ones.
both designed familiar form gamers including intuitive remote stand starting tv
It's designed like a TV remote because that's familiar to everyone including those who are intimidated by a two-handed controller, ... Its intuitive form allows both experienced and new gamers to stand on the same starting line.
both designed familiar form gamers including intuitive remote stand starting tv
It's designed like a TV remote because that's familiar to everyone, including those who are intimidated by a two-handed controller. Its intuitive form allows both experienced and new gamers to stand on the same starting line.
launch necessary others simply worldwide
We don't think it's necessary to do the simultaneous worldwide launch simply because others are doing this.
beyond boundaries current game industry move players reach risk run taking
We do not run from risk. We run to it. We are taking the risk to move beyond the boundaries of the game industry to reach new players and current players.
approach continent creating discovery environment expanding experience game match onto path potential stepping
This new approach is like stepping onto an unexplored continent for the first time, with all the potential for discovery that suggests. No one else can match the environment we're creating for expanding the game experience to everyone. Our path is not linear, but dynamic.
romance
There would be no paperbacks, no romance novels, no magazines.
current exciting extremely innovation players thrill
This is an extremely exciting innovation -- one that will thrill current players and entice new ones.
entirely products propose
These products propose a different use for the DS in entirely new fields.