Satoru Iwata
Satoru Iwata
Satoru Iwatawas a Japanese video game programmer and businessman who served as the fourth president and chief executive officerof Nintendo. He is widely regarded as a major contributor in broadening the appeal of video games to a wider audience by focusing on novel and entertaining games rather than top-of-the-line hardware...
ProfessionEntrepreneur
Date of Birth6 December 1959
CityHokkaido, Japan
beyond boundaries current game industry move players reach risk run taking
We do not run from risk. We run to it. We are taking the risk to move beyond the boundaries of the game industry to reach new players and current players.
current exciting extremely innovation players thrill
This is an extremely exciting innovation -- one that will thrill current players and entice new ones.
control current developer easy found genre good revolution soon suited
I was a developer for many years before my current role, but I've never been a very good gamer. I've never been able to control a first-person shooter, but as soon as I used the Revolution controller, I found it very easy to control the game. So, I think that's a genre that's particularly well suited for the controller.
change current exciting extremely feeling gaming innovation minds natural players possibilities soon spin thrill
The feeling is so natural and real, as soon as players use the controller, their minds will spin with the possibilities of how this will change gaming as we know it today. This is an extremely exciting innovation --one that will thrill current players and entice new ones.
acceptance current customers price
I really don't think that there's going to be a lot of acceptance by current customers of the $60 price tag.
acceptance allow awful cost current customers generation limited next number premium price
In the US, we're going to see the next generation cost an awful lot. I really don't think that there's going to be a lot of acceptance by current customers of the $60 price tag. They may allow that for a limited number of premium titles, but not all.
coming current fiscal
I can only say that it's coming out during 2006, but it will be after the current fiscal year.
launch necessary others simply worldwide
We don't think it's necessary to do the simultaneous worldwide launch simply because others are doing this.
entirely products propose
These products propose a different use for the DS in entirely new fields.
romance
There would be no paperbacks, no romance novels, no magazines.
approach continent creating discovery environment expanding experience game match onto path potential stepping
This new approach is like stepping onto an unexplored continent for the first time, with all the potential for discovery that suggests. No one else can match the environment we're creating for expanding the game experience to everyone. Our path is not linear, but dynamic.
base believe hope software teeth user wider
We hope that our user base will become even wider with our software lineup, which we believe has enough teeth for experienced players.
company continue embark people sequels type unwilling view
If all we were to ever do is just continue to make sequels and not do anything new or different, people would view us as a very conservative company and a company that is unwilling to really take new initiatives and embark on new adventures. That's not the type of person I am and not the kind of company I want Nintendo to be.
continue path people tired
If we continue down the same path as we have in the past, people may become tired of gaming,