Satoru Iwata
Satoru Iwata
Satoru Iwatawas a Japanese video game programmer and businessman who served as the fourth president and chief executive officerof Nintendo. He is widely regarded as a major contributor in broadening the appeal of video games to a wider audience by focusing on novel and entertaining games rather than top-of-the-line hardware...
ProfessionEntrepreneur
Date of Birth6 December 1959
CityHokkaido, Japan
sorry media nintendo
We are sorry about [the E3] media briefings, specifically for those who were expecting to see Nintendo show something about ‘Super Mario’ or ‘Legend of Zelda.’
believe taken order
In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the same time, I believe that we need to make a new proposal, so that those who do not play games can say, 'I can do it' and, 'I want to touch it.'
years entering nintendo
The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of the day doesn't make a profitable business nor satisfied customers, ... That's why it will be a part of Nintendo's strategy, not the mainstay, as other companies are attempting to do. There still are too many barriers for any company to greatly depend on it.
games want online
Customers do not want online games.
player offering games
Some argue that our success is short-lived and temporary. So, we now need to make efforts to constantly expand the player base by offering services and titles that can appeal, not only to those who have never played games, but also to those who play them hard.
quality information losing
Consumers will purchase high quality products even if they are expensive, or in other words, even if there are slightly reasonable discount offers, consumers will not purchase products unless they truly understand and are satisfied with the quality. Also, product appeal must be properly communicated to consumers, but advertisements that are pushed on consumers are gradually losing their effect, and we have to take the approach that encourages consumers to retrieve information at their own will.
names our-world nintendo
If you want our world-known names, you can't have them unless you own the Nintendo machine.
believe technology expression
Although many believe that technology automatically enables more realistic expression, I believe that is just not correct.
creating games path
No one else can match the environment we're creating for expanding the game experience to everyone. Our path is not linear, but dynamic.
games wii able
Today, if you don’t understand the controller, you’re not able to enjoy video games. … We expect the Revolution [Wii] controller to become the standard in video game controls.
creativity ideas nintendo
Small developers can compete on creativity not on scale or staff size.... Nintendo is willing to help bring these ideas to life,
engineering imagination important
Engineering is not quite as important as imagination
taught-us different nintendo
The entire Nintendo group will carry on the spirit of Mr. Yamauchi by honoring, in our approach to entertainment, the sense of value he has taught us -- that there is merit in doing what is different -- and at the same time, by changing Nintendo in accordance with changing times
challenges nintendo something-new
If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to challenge the status quo by making something new, rather than competing in an existing market.