Satoru Iwata
Satoru Iwata
Satoru Iwatawas a Japanese video game programmer and businessman who served as the fourth president and chief executive officerof Nintendo. He is widely regarded as a major contributor in broadening the appeal of video games to a wider audience by focusing on novel and entertaining games rather than top-of-the-line hardware...
ProfessionEntrepreneur
Date of Birth6 December 1959
CityHokkaido, Japan
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It's designed like a TV remote because that's familiar to everyone including those who are intimidated by a two-handed controller, ... Its intuitive form allows both experienced and new gamers to stand on the same starting line.
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It's designed like a TV remote because that's familiar to everyone, including those who are intimidated by a two-handed controller. Its intuitive form allows both experienced and new gamers to stand on the same starting line.
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The development of this game came from our belief that people wanted something new. In this case, the game took the form of a treadmill for the mind.
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The feeling is so natural and real, as soon as players use the controller, their minds will spin with the possibilities of how this will change gaming as we know it today. This is an extremely exciting innovation --one that will thrill current players and entice new ones.
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We don't think it's necessary to do the simultaneous worldwide launch simply because others are doing this.
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To achieve this rapid growth, we were required not only to go after frequent game players, but to reel back people who had left games and to make video games enjoyable for those who had not played games at all.
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We do not run from risk. We run to it. We are taking the risk to move beyond the boundaries of the game industry to reach new players and current players.
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This new approach is like stepping onto an unexplored continent for the first time, with all the potential for discovery that suggests. No one else can match the environment we're creating for expanding the game experience to everyone. Our path is not linear, but dynamic.
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There would be no paperbacks, no romance novels, no magazines.
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This is an extremely exciting innovation -- one that will thrill current players and entice new ones.
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These products propose a different use for the DS in entirely new fields.
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If we continue down the same path as we have in the past, people may become tired of gaming,
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Nintendo has strong views on how we should run our company. We consider ourselves, above all else, as a gaming company. We believe other companies (in the console marketplace) see themselves primarily as technology companies.
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Software sales have traditionally been dominated by console games, but the situation changed dramatically towards the end of the year, and games for portable devices overwhelmed console games.