Satoru Iwata
Satoru Iwata
Satoru Iwatawas a Japanese video game programmer and businessman who served as the fourth president and chief executive officerof Nintendo. He is widely regarded as a major contributor in broadening the appeal of video games to a wider audience by focusing on novel and entertaining games rather than top-of-the-line hardware...
ProfessionEntrepreneur
Date of Birth6 December 1959
CityHokkaido, Japan
beyond boundaries current game industry move players reach risk run taking
We do not run from risk. We run to it. We are taking the risk to move beyond the boundaries of the game industry to reach new players and current players.
approach continent creating discovery environment expanding experience game match onto path potential stepping
This new approach is like stepping onto an unexplored continent for the first time, with all the potential for discovery that suggests. No one else can match the environment we're creating for expanding the game experience to everyone. Our path is not linear, but dynamic.
changed console devices dominated games portable sales situation software towards
Software sales have traditionally been dominated by console games, but the situation changed dramatically towards the end of the year, and games for portable devices overwhelmed console games.
achieve enjoyable frequent game games left people played rapid required video
To achieve this rapid growth, we were required not only to go after frequent game players, but to reel back people who had left games and to make video games enjoyable for those who had not played games at all.
family game people touch tv uses
We thought about how everyone in the family uses the TV remote, but some people don't want to even touch the game controller.
both designed familiar form gamers including intuitive remote stand starting tv
It's designed like a TV remote because that's familiar to everyone including those who are intimidated by a two-handed controller, ... Its intuitive form allows both experienced and new gamers to stand on the same starting line.
both designed familiar form gamers including intuitive remote stand starting tv
It's designed like a TV remote because that's familiar to everyone, including those who are intimidated by a two-handed controller. Its intuitive form allows both experienced and new gamers to stand on the same starting line.
anyone believe game good
We believe we know what makes a good game better than anyone else.
bit gained game interest involved recently
Recently I have gained a little bit of interest in getting more involved in game development again.
belief came form game people took treadmill
The development of this game came from our belief that people wanted something new. In this case, the game took the form of a treadmill for the mind.
game played
The game has changed, ... and the way the game is played has to be changed.
games accessories wii
Except for its backward compatibility with existing Wii software and accessories, we have so far failed to make propositions worthy of Wii U's position as a successor to the Wii system.
thinking games play
Throughout the history of game development, the game control mechanism has become more and more sophisticated, ... Perhaps those who have quit gaming or who have never played games look at the game controller and think it's too difficult to play, even before they dare to touch it.
thinking games able
I've never been able to control a first-person shooter, but as soon as I used the Revolution controller, I found it very easy to control the game. So, I think that's a genre that's particularly well suited for the controller.