Satoru Iwata
Satoru Iwata
Satoru Iwatawas a Japanese video game programmer and businessman who served as the fourth president and chief executive officerof Nintendo. He is widely regarded as a major contributor in broadening the appeal of video games to a wider audience by focusing on novel and entertaining games rather than top-of-the-line hardware...
ProfessionEntrepreneur
Date of Birth6 December 1959
CityHokkaido, Japan
launch necessary others simply worldwide
We don't think it's necessary to do the simultaneous worldwide launch simply because others are doing this.
entirely products propose
These products propose a different use for the DS in entirely new fields.
romance
There would be no paperbacks, no romance novels, no magazines.
beyond boundaries current game industry move players reach risk run taking
We do not run from risk. We run to it. We are taking the risk to move beyond the boundaries of the game industry to reach new players and current players.
approach continent creating discovery environment expanding experience game match onto path potential stepping
This new approach is like stepping onto an unexplored continent for the first time, with all the potential for discovery that suggests. No one else can match the environment we're creating for expanding the game experience to everyone. Our path is not linear, but dynamic.
base believe hope software teeth user wider
We hope that our user base will become even wider with our software lineup, which we believe has enough teeth for experienced players.
company continue embark people sequels type unwilling view
If all we were to ever do is just continue to make sequels and not do anything new or different, people would view us as a very conservative company and a company that is unwilling to really take new initiatives and embark on new adventures. That's not the type of person I am and not the kind of company I want Nintendo to be.
continue path people tired
If we continue down the same path as we have in the past, people may become tired of gaming,
above believe companies consider console gaming primarily run strong technology themselves views
Nintendo has strong views on how we should run our company. We consider ourselves, above all else, as a gaming company. We believe other companies (in the console marketplace) see themselves primarily as technology companies.
changed console devices dominated games portable sales situation software towards
Software sales have traditionally been dominated by console games, but the situation changed dramatically towards the end of the year, and games for portable devices overwhelmed console games.
achieve enjoyable frequent game games left people played rapid required video
To achieve this rapid growth, we were required not only to go after frequent game players, but to reel back people who had left games and to make video games enjoyable for those who had not played games at all.
creating design expand family fingers gaming left living member moving needed pad pick relevant room separately
We thought it was the requirement of moving right and left fingers separately and nimbly that was creating a psychological barrier, ... To expand the gaming population, it was needed for us to design a pad so that any family member would see it on the living room table, think that this was something relevant to them and pick it up.
family game people touch tv uses
We thought about how everyone in the family uses the TV remote, but some people don't want to even touch the game controller.
best biggest budget generation next
The next generation is a place where the best idea, not the biggest budget will win,