Roy H. Williams
Roy H. Williams
Roy Hollister Williams is a best selling author and marketing consultant best known for his Wizard of Ads trilogy. He is founder of the Wizard Academy institute and currently lives in Austin, Texas with his wife Pennie...
NationalityAmerican
ProfessionBusinessman
CountryUnited States of America
eye simple visuals
A visual image is a simple thing, a picture that enters the eyes.
ocean space height
According to String Theory, what appears to be empty space is actually a tumultuous ocean of strings vibrating at the precise frequencies that create the 4 dimensions you and I call height, width, depth and time.
often-is remains items
The salability of an item can often be improved while the value itself remains unchanged.
writing easy ads
Writing good ads is easy when you have something to say.
mean two yield
What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
use half hard
Use half as many words and they'll hit twice as hard.
two-sides lines crafts
A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
light different gravity
Strings of gravity vibrate at a different frequency than strings of light.
lying giving expectations
Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
mechanic strings theory
Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
hate belief advertising
Contrary to popular belief, Americans don't hate advertising.
quitting achieve spectacular
The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
essence space light
In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation as music.
mature young percentages
Consequently, a young business often grows by large percentages. Mature businesses rarely do.