Roy H. Williams

Roy H. Williams
Roy Hollister Williams is a best selling author and marketing consultant best known for his Wizard of Ads trilogy. He is founder of the Wizard Academy institute and currently lives in Austin, Texas with his wife Pennie...
NationalityAmerican
ProfessionBusinessman
CountryUnited States of America
matter heard remains
A meaningless statement remains meaningless no matter how often it's heard.
mirrors people looks
You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.
and-love live-and-love fascinated
Live and “love to be fascinated.
bridges sight body
A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known.
artist hands tools
A visual image in the hand of an artist is merely a tool to trigger a mental image.
book today behavior
Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
people trade values
People don't trade money for things when they value their money more highly than they value the things.
opinion changed familiar
One thing that hasn’t changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we’re already familiar with the advertiser in question and have a positive opinion of them.
mind fit bigs
Small thoughts fit easily into a closed mind, but big thoughts require an open one.
mistake genius trails
Follow a trail of bold mistakes and at the end of them you will find a genius.
life buying
Lives, like money, are spent. What are you buying with yours?
inspiration matter ridiculous
Take your inspiration from wherever you find it, no matter how ridiculous.
want made trade
No trade will be made unless they want the thing more than they want their money.
prayer writing boys
In a thousand words I can have the Lord's Prayer, the 23rd Psalm, the Hippocratic Oath, a sonnet by Shakespeare, the Preamble to the Constitution, Lincoln's Gettysburg Address and almost all of the Boy Scout Oath. Now exactly what picture were you planning to trade for all that?