Roy H. Williams
Roy H. Williams
Roy Hollister Williams is a best selling author and marketing consultant best known for his Wizard of Ads trilogy. He is founder of the Wizard Academy institute and currently lives in Austin, Texas with his wife Pennie...
NationalityAmerican
ProfessionBusinessman
CountryUnited States of America
ball change everybody guys players three
You've got three guys on the perimeter who change positions. You don't know who's going to have the ball at what time. Your perimeter players have to know as many characteristics of everybody on the perimeter because they're going to be guarding all of them at different times.
change coach inadequate kids
This is one of those times I feel so inadequate as a coach and person. There's nothing that can change the way the kids feel, nothing that can change the way I feel.
offensive surprised
You could have told me they had 45 offensive rebounds, and it wouldn't have surprised me.
busting concerned head help learned liked listen loved neck vein
I loved our toughness. They've learned to listen to what I say and not be concerned if the vein in my neck or head is busting or anything like that. I liked our competitiveness, and I think it will help us.
care game great lost won
I'm very disappointed. If you didn't care who won or lost it was a great game to watch, but I do care.
scare want rewards
Excitement and reward exist only outside your comfort zone. You'll experience neither of them until you make yourself do something you really don't want to do. So what is it that scares the hell out of you?
filters ignored language
Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
passion commitment committed
Passion doesn't create commitment; commitment creates passion. To what are you committed?
enough worried ifs
If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
important-choices risk embarrassment
Embarrassment, or the risk of it, accompanies all your important choices.
entrepreneur insightful world
Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
real numerals amount
Numerals are images of amounts. But the amounts they represent are real.
school artist differences
Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
powerful men mind
Human beings are creators, flinging powerful images into the minds of their fellow men. And all of these images are built of tiny particles of thought.