Paul Swangard
Paul Swangard
He can't let the blip become a trend.
attach brands categories family name
There are still categories that are probably not going to want to attach their name to Kobe. Family-consumer brands like McDonald's and Sprite are probably still a little reticent to come back into the fold.
bringing casual difference doors fans loyal profitable teams
It's not about bringing the loyal fans back. They're probably at the doors now. It's the casual fans that will make the difference between teams being profitable and not being profitable.
arrival astute compelling delivered fans generation next realized second sports wants
They've realized that the next generation of fans wants sports delivered any time, anywhere. They're astute in remembering that in every arrival of new media, sports has always been second to porn as the most compelling content.
asked attention fans pay wake
If you don't pay attention to them long term, you are going to wake up one day and have asked yourself, 'Where did all your fans go?'
both call certainly clear coming life potential rebuild three
I don't know if we'd call this a renaissance, but I think he's certainly coming back to life both on and off the court. He may never get back to where his potential was two or three years ago, but there was always the sense that he could rebuild some of that equity. ... It's clear he's well on his way.
against becomes closer connection fans gets overly people stepped turn
I don't think fans are necessarily against it, but they don't want it to be too in-your-face. If it becomes overly commercialized, people will turn away. We've already stepped out with buildings, but the connection the fans have isn't with the building, it's with the team. This gets closer to the core.
athletes best emerging feeling general industry learning market measure number remember retired return selective success trend trying whom
The general feeling is that firms are trying to be more selective about the number of athletes with whom they have relationships. You have to remember that, for the most part, the industry is young and learning how to measure success and get the best return on its investment. The emerging trend is the use of entertainers and retired athletes to market these products.
bigger billion casual china country draw games global good nbc news people statement talking using viewer
The good news for NBC is that China is a bigger story than any athlete. The significance of those Games will draw the casual viewer because it's China. ... You are talking about 1.3 billion people and a country that is using the Games as a statement of its place in the global economy.
generate issue seems stadium step steps taken using
You want to be using the off-season to generate momentum. And nothing has happened, from the stadium issue on down, to give much acceleration to that momentum. For every step forward, it seems like they've taken two steps backward.
events presenting
All the (major sports) events have some presenting sponsors.
discount particular product
The leagues, especially the NFL, don't want to discount their product for a particular market,
athletic business clearly era self
Clearly in an era in which most athletic departments are told to be self-sufficient, they should look more like the way a business is structured.