Paul Swangard
Paul Swangard
dollars extending players revenue seen sports taught today understand
The NHL has taught us that the players need to understand that this is about extending the revenue opportunities to keep the dollars flowing. If you want to make millions, (you) have to do some things that are creative. It's about as saturated a marketplace for sports today than we've ever seen before.
bad notion olympics pay willing
The notion of what it represented is not a bad idea in 2006. This idea that someone is willing to pay for the Olympics when they want it, how they want it.
core focused gives less market mass passionate paying reach
It may not be a mass audience, but a passionate audience. You're probably paying less than to get a mass market appeal. It gives you a focused way to reach the core of the brand.
brings college expertise helps level perspective sports teams
That helps from a budget-planning perspective and brings expertise to the college level that professional sports teams have had in-house for decades.
absolutely cares game marketing nfl taught teams turn
What the NFL taught us . . . is that I can take an absolutely meaningless game between two teams that no one cares about, take them to Mexico, and turn it into an international marketing platform.
field open success
Ultimately, his success on the field would open some new doors.
bring core fans hopes market product until
Until the product is back on the shelf, you can't say what the market is going to be. The NHL hopes its core fans are the first to come back -- and that they bring a friend.
interested interests outside pulling wanting
There's a lot of interested stakeholders in wanting her to be there. There's a lot of outside interests pulling for her.
companies dreamed might monday
There were a lot of companies that might have dreamed of a Monday like this one.
building cadillac deal might natural obvious prevent rights
The Cadillac dealership deal is an obvious and natural connection. But it's like a building that has a naming rights deal. It might prevent him right now from other deals,
athletic category companies growth lifestyle looks realize
Companies realize there's a growth possibility in the lifestyle category ? not necessarily for athletic use, but because it looks good.
good kobe rather rebuild seen worldly
Kobe was seen as this non-controversial, rather worldly good guy. He can rebuild his image, but it's never going to be the same that it was.
barry brand equity hate lose love realize suspect tie whether
I suspect they realize that whether you love him or hate him, you want to watch. As for other companies, there's just too much to lose to tie their brand equity to Barry right now.
bit nfl playing
Globally, the NFL is playing a little bit of catch-up.