Paul Swangard
Paul Swangard
fans loyalty means point
At this point fans are saying, 'Show me that my loyalty means something to you.' But it's a double-edged sword.
beg best both college damage fans less point spending
Fans of college football, particularly those who are spending a lot of their dollars, see things less as fans and more as investors. It does beg the question: What point do we damage what was a tradition-based event? I think you can have the best of both worlds.
bring core fans hopes market product until
Until the product is back on the shelf, you can't say what the market is going to be. The NHL hopes its core fans are the first to come back -- and that they bring a friend.
bringing casual difference doors fans loyal profitable teams
It's not about bringing the loyal fans back. They're probably at the doors now. It's the casual fans that will make the difference between teams being profitable and not being profitable.
asked attention fans pay wake
If you don't pay attention to them long term, you are going to wake up one day and have asked yourself, 'Where did all your fans go?'
arrival astute compelling delivered fans generation next realized second sports wants
They've realized that the next generation of fans wants sports delivered any time, anywhere. They're astute in remembering that in every arrival of new media, sports has always been second to porn as the most compelling content.
against becomes closer connection fans gets overly people stepped turn
I don't think fans are necessarily against it, but they don't want it to be too in-your-face. If it becomes overly commercialized, people will turn away. We've already stepped out with buildings, but the connection the fans have isn't with the building, it's with the team. This gets closer to the core.
degree executives goes herself major reflects respected sports style team
To the degree that she reflects the franchise's style and savvy, she is well respected in a male-dominated sports property. That respect goes all the way up through the league's operations. She has established herself as one of the major team executives in all of sports.
discount figure finance revenue skating value
Finance 101 will tell you, if you take the value of her figure skating revenue streams and discount it, this is a multimillion-dollar disappointment.
appetite due indians insatiable respect sure
With all due respect to the Indians, I'm not sure there's an insatiable appetite for Indians programming and nothing else.
acting advice bush game giving good national opportunity point somebody stage starting using
Bush has the opportunity with the national championship game to have an unrivaled platform. If he does use that as his starting point into the professional ranks, he's got a stage. And to have somebody giving him good advice about using that stage accordingly and acting appropriately is not uncommon.
anyone audience core counts drives fallen hard holds image last message mother nobody perception performance product purse seen shoe target tried urban
Nobody we've seen in the last 10 years has fallen as hard and tried to come back at this level. It makes sense to come back with a product that focuses on the court, where his performance message counts most. The core target audience here may be urban youth, but his image is still relevant, for example, to the mother of the shoe buyer, or anyone who holds the purse strings. Perception is what drives the market.
absolutely cares game marketing nfl taught teams turn
What the NFL taught us . . . is that I can take an absolutely meaningless game between two teams that no one cares about, take them to Mexico, and turn it into an international marketing platform.
continuing population sports
The American population is continuing to diversify, and Hispanics have become a very important part of the sports economy,