Paul Swangard
Paul Swangard
brings college expertise helps level perspective sports teams
That helps from a budget-planning perspective and brings expertise to the college level that professional sports teams have had in-house for decades.
bringing casual difference doors fans loyal profitable teams
It's not about bringing the loyal fans back. They're probably at the doors now. It's the casual fans that will make the difference between teams being profitable and not being profitable.
business realizing teams
Teams are realizing that it's not their business to be in broadcasting.
absolutely cares game marketing nfl taught teams turn
What the NFL taught us . . . is that I can take an absolutely meaningless game between two teams that no one cares about, take them to Mexico, and turn it into an international marketing platform.
arrival astute compelling delivered fans generation next realized second sports wants
They've realized that the next generation of fans wants sports delivered any time, anywhere. They're astute in remembering that in every arrival of new media, sports has always been second to porn as the most compelling content.
fans loyalty means point
At this point fans are saying, 'Show me that my loyalty means something to you.' But it's a double-edged sword.
franchise success wonderful
The Seahawks are a wonderful story. If you look at that franchise now, it's a success story for him.
building cadillac deal might natural obvious prevent rights
The Cadillac dealership deal is an obvious and natural connection. But it's like a building that has a naming rights deal. It might prevent him right now from other deals,
athletic category companies growth lifestyle looks realize
Companies realize there's a growth possibility in the lifestyle category ? not necessarily for athletic use, but because it looks good.
acting advice bush game giving good national opportunity point somebody stage starting using
Bush has the opportunity with the national championship game to have an unrivaled platform. If he does use that as his starting point into the professional ranks, he's got a stage. And to have somebody giving him good advice about using that stage accordingly and acting appropriately is not uncommon.
anyone audience core counts drives fallen hard holds image last message mother nobody perception performance product purse seen shoe target tried urban
Nobody we've seen in the last 10 years has fallen as hard and tried to come back at this level. It makes sense to come back with a product that focuses on the court, where his performance message counts most. The core target audience here may be urban youth, but his image is still relevant, for example, to the mother of the shoe buyer, or anyone who holds the purse strings. Perception is what drives the market.
building good paramount people remind
It's paramount that they get people back in the building to remind them how good the sport is.
companies dreamed might monday
There were a lot of companies that might have dreamed of a Monday like this one.
core focused gives less market mass passionate paying reach
It may not be a mass audience, but a passionate audience. You're probably paying less than to get a mass market appeal. It gives you a focused way to reach the core of the brand.