Paul Swangard
Paul Swangard
continuing population sports
The American population is continuing to diversify, and Hispanics have become a very important part of the sports economy,
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The Seahawks are a wonderful story. If you look at that franchise now, it's a success story for him.
business realizing teams
Teams are realizing that it's not their business to be in broadcasting.
fans loyalty means point
At this point fans are saying, 'Show me that my loyalty means something to you.' But it's a double-edged sword.
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When you're flipping the channels on a Sunday and see his team on offense with him in the backfield or in the slot, you're going to stop. That awareness and interest is what marketers will covet.
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That's what folks thought Kobe could become. It was such a shock to the system what happened in Colorado.
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Bush has the opportunity with the national championship game to have an unrivaled platform. If he does use that as his starting point into the professional ranks, he's got a stage. And to have somebody giving him good advice about using that stage accordingly and acting appropriately is not uncommon.
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Nobody we've seen in the last 10 years has fallen as hard and tried to come back at this level. It makes sense to come back with a product that focuses on the court, where his performance message counts most. The core target audience here may be urban youth, but his image is still relevant, for example, to the mother of the shoe buyer, or anyone who holds the purse strings. Perception is what drives the market.
accept last sort sure takes willing
While not unprecedented, it takes us into a potentially new era. It's sort of the last bastion in American sports. We haven't been willing to accept it. I'm not sure if that's right or wrong, it's just not been done.
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With all due respect to the Indians, I'm not sure there's an insatiable appetite for Indians programming and nothing else.
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To the degree that she reflects the franchise's style and savvy, she is well respected in a male-dominated sports property. That respect goes all the way up through the league's operations. She has established herself as one of the major team executives in all of sports.
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Finance 101 will tell you, if you take the value of her figure skating revenue streams and discount it, this is a multimillion-dollar disappointment.
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Fans of college football, particularly those who are spending a lot of their dollars, see things less as fans and more as investors. It does beg the question: What point do we damage what was a tradition-based event? I think you can have the best of both worlds.
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It's paramount that they get people back in the building to remind them how good the sport is.