Nikki Rocco
Nikki Rocco
market owns share third top total universal weekend
I will take a weekend when Universal owns over one third of the total market share for the top anytime.
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Hulk, ... is only one of a variety of films (from Universal this summer), including 'Bruce Almighty,' '2 Fast 2 Furious' and 'American Wedding' (the 'American Pie' sequel opening Aug. 1) that make up our entire portfolio. We've already grossed $435 million in six weekends with three films. With three other films coming out this summer, including the third installment of one of our most successful franchises ('Wedding'), we're truly optimistic about the performance of Universal's entire lineup.
above audience percent pie scores target
The scores were above average, particularly from the under-25 group, which is the target audience. Fifty-seven percent was under 25 (while with) 'American Pie 2' 67 percent of the audience was under 25. Seventy-seven percent was under 25 for the original.
adult room
There's still room out there for smart, adult films.
boxes broader capacity crossover definitely exactly excellent females great happy loved percent picture potential top
We had great sneaks. The capacity was 78 percent, which we're very happy about. They loved it. We had 99 percent in the top two boxes and the excellent (score) was 78 percent. It was definitely females over 30 -- exactly what we expected. And we know the picture has potential to crossover (to a broader audience).
hugely picture profitable title universal
which makes this picture for Universal and for Working Title a hugely profitable endeavor.
obviously openings overseas proud
We are obviously disappointed in the drop, but we're proud of the film and, hopefully, it fares better overseas where the openings have been strong.
clearly honors people public saying soon spoke understand
The American public spoke out this weekend, and clearly what it was saying was that it was not too soon for this film. People understand that it was well made and respectful, that it honors these heroes.
dates
(Theater owners) want it, and they want it in as many play dates as they can get it.
convinced information
My little monkey's doing great. We're convinced with all the information we have that this is the big guy, and he's going to be around for a long time.
movies none opened
Only 19 movies have ever opened to $60 million-plus and none have been in June,
achievement break certainly entire films five group million speaks summer
To have a summer where you have five films break $100 million is certainly an achievement. It speaks well for the entire group (at Universal).
bit boxes characters core fact grown love might percent public top wedding
The public has grown to love these characters and the fact that this culminates in a wedding might have something to do with (its audience) getting a little bit older. For the core audience, it was 92 percent in the top two boxes (excellent and very good).
escapist light message million war weekend
It wasn't a film that had to go out and do $50 million on opening. With war looming, the predominant message from moviegoers this weekend was they wanted light escapist fare.