Nikki Rocco
Nikki Rocco
clearly honors people public saying soon spoke understand
The American public spoke out this weekend, and clearly what it was saying was that it was not too soon for this film. People understand that it was well made and respectful, that it honors these heroes.
build great holiday million people smash start talking works
It's a great way to start out. With $10 million and 1.5 million people out there talking about how great it is, it all works to build what we think will be a holiday smash hit.
buck drawing excellent good hear movies people supposed turning
We're going to go back to the drawing board. Good movies are supposed to buck this trend. You hear how it's all about the product, but we have an excellent movie that people just aren't turning out for. It's something bigger.
dating males maybe people
Well, that's one way to get the young males out of the house. Now if we can just get them some dates. Maybe people aren't dating anymore.
above audience percent pie scores target
The scores were above average, particularly from the under-25 group, which is the target audience. Fifty-seven percent was under 25 (while with) 'American Pie 2' 67 percent of the audience was under 25. Seventy-seven percent was under 25 for the original.
adult room
There's still room out there for smart, adult films.
boxes broader capacity crossover definitely exactly excellent females great happy loved percent picture potential top
We had great sneaks. The capacity was 78 percent, which we're very happy about. They loved it. We had 99 percent in the top two boxes and the excellent (score) was 78 percent. It was definitely females over 30 -- exactly what we expected. And we know the picture has potential to crossover (to a broader audience).
market owns share third top total universal weekend
I will take a weekend when Universal owns over one third of the total market share for the top anytime.
hugely picture profitable title universal
which makes this picture for Universal and for Working Title a hugely profitable endeavor.
obviously openings overseas proud
We are obviously disappointed in the drop, but we're proud of the film and, hopefully, it fares better overseas where the openings have been strong.
dates
(Theater owners) want it, and they want it in as many play dates as they can get it.
convinced information
My little monkey's doing great. We're convinced with all the information we have that this is the big guy, and he's going to be around for a long time.
movies none opened
Only 19 movies have ever opened to $60 million-plus and none have been in June,
achievement break certainly entire films five group million speaks summer
To have a summer where you have five films break $100 million is certainly an achievement. It speaks well for the entire group (at Universal).