Nikki Rocco
Nikki Rocco
continue exit hopeful nice number perform picture polls terrific
It's always nice to have the number one film in the marketplace. The exit polls are terrific and we're very hopeful that this picture will continue to perform well.
business continue hope industry love motivated motivation ways
They were motivated to go. They love the material, they love the actor. It's the motivation to get them to go to the movies, and I hope that we as an industry keep that up. If we want the business to survive, we have to continue to find ways to motivate them.
box continued favorable hopeful prove result
We're hopeful that the nominations will give the film continued visibility, which will prove to be a favorable result at the box office.
choose concerned continues movies
I'm very concerned about the marketplace. There are so many movies out, so much to choose from, yet the marketplace continues to fall, and not just by little amounts.
above audience percent pie scores target
The scores were above average, particularly from the under-25 group, which is the target audience. Fifty-seven percent was under 25 (while with) 'American Pie 2' 67 percent of the audience was under 25. Seventy-seven percent was under 25 for the original.
adult room
There's still room out there for smart, adult films.
boxes broader capacity crossover definitely exactly excellent females great happy loved percent picture potential top
We had great sneaks. The capacity was 78 percent, which we're very happy about. They loved it. We had 99 percent in the top two boxes and the excellent (score) was 78 percent. It was definitely females over 30 -- exactly what we expected. And we know the picture has potential to crossover (to a broader audience).
market owns share third top total universal weekend
I will take a weekend when Universal owns over one third of the total market share for the top anytime.
hugely picture profitable title universal
which makes this picture for Universal and for Working Title a hugely profitable endeavor.
obviously openings overseas proud
We are obviously disappointed in the drop, but we're proud of the film and, hopefully, it fares better overseas where the openings have been strong.
clearly honors people public saying soon spoke understand
The American public spoke out this weekend, and clearly what it was saying was that it was not too soon for this film. People understand that it was well made and respectful, that it honors these heroes.
dates
(Theater owners) want it, and they want it in as many play dates as they can get it.
convinced information
My little monkey's doing great. We're convinced with all the information we have that this is the big guy, and he's going to be around for a long time.
movies none opened
Only 19 movies have ever opened to $60 million-plus and none have been in June,