Nikki Rocco
Nikki Rocco
achievement break certainly entire films five group million speaks summer
To have a summer where you have five films break $100 million is certainly an achievement. It speaks well for the entire group (at Universal).
built cost franchise great ground million moderate profitable studio
What's so great is that this is a moderate budgeted film that's probably going to be the most profitable for the studio this year, ... There's no back-end participations in it and it only cost us $55 million to make. This is a franchise that we built from the ground floor.
coming entire fast films including million opening optimistic performance sequel six successful third three truly universal variety weekends
Hulk, ... is only one of a variety of films (from Universal this summer), including 'Bruce Almighty,' '2 Fast 2 Furious' and 'American Wedding' (the 'American Pie' sequel opening Aug. 1) that make up our entire portfolio. We've already grossed $435 million in six weekends with three films. With three other films coming out this summer, including the third installment of one of our most successful franchises ('Wedding'), we're truly optimistic about the performance of Universal's entire lineup.
build great holiday million people smash start talking works
It's a great way to start out. With $10 million and 1.5 million people out there talking about how great it is, it all works to build what we think will be a holiday smash hit.
escapist light message million war weekend
It wasn't a film that had to go out and do $50 million on opening. With war looming, the predominant message from moviegoers this weekend was they wanted light escapist fare.
bit boxes characters core fact grown love might percent public top wedding
The public has grown to love these characters and the fact that this culminates in a wedding might have something to do with (its audience) getting a little bit older. For the core audience, it was 92 percent in the top two boxes (excellent and very good).
convinced information
My little monkey's doing great. We're convinced with all the information we have that this is the big guy, and he's going to be around for a long time.
movies none opened
Only 19 movies have ever opened to $60 million-plus and none have been in June,
comedies hit
Our racy little R-rated comedies are making a hit this year.
clearly honors people public saying soon spoke understand
The American public spoke out this weekend, and clearly what it was saying was that it was not too soon for this film. People understand that it was well made and respectful, that it honors these heroes.
dates
(Theater owners) want it, and they want it in as many play dates as they can get it.
market owns share third top total universal weekend
I will take a weekend when Universal owns over one third of the total market share for the top anytime.
needed telling
This wasn't about making a blockbuster. This was about telling a story that needed to be told.
change history movies research seeing seen suggest throwing year
We may be seeing a real change in moviegoing patterns. They're not going to the movies that history and research suggest they will. I've never seen a year like this. We're throwing out the old strategies.