Nikki Rocco
Nikki Rocco
continue exit hopeful nice number perform picture polls terrific
It's always nice to have the number one film in the marketplace. The exit polls are terrific and we're very hopeful that this picture will continue to perform well.
love motivated
They were motivated to go. They love the material, they love the actors.
business continue hope industry love motivated motivation ways
They were motivated to go. They love the material, they love the actor. It's the motivation to get them to go to the movies, and I hope that we as an industry keep that up. If we want the business to survive, we have to continue to find ways to motivate them.
build great holiday million people smash start talking works
It's a great way to start out. With $10 million and 1.5 million people out there talking about how great it is, it all works to build what we think will be a holiday smash hit.
buck drawing excellent good hear movies people supposed turning
We're going to go back to the drawing board. Good movies are supposed to buck this trend. You hear how it's all about the product, but we have an excellent movie that people just aren't turning out for. It's something bigger.
built cost franchise great ground million moderate profitable studio
What's so great is that this is a moderate budgeted film that's probably going to be the most profitable for the studio this year, ... There's no back-end participations in it and it only cost us $55 million to make. This is a franchise that we built from the ground floor.
box continued favorable hopeful prove result
We're hopeful that the nominations will give the film continued visibility, which will prove to be a favorable result at the box office.
dating males maybe people
Well, that's one way to get the young males out of the house. Now if we can just get them some dates. Maybe people aren't dating anymore.
incredible itself leg mouth needs picture plan release sell word
This is the first leg of what we think is an incredible release plan for a picture that technically needs to sell itself because it's a word of mouth film.
absolutely marketing team thrill
This is absolutely a thrill for myself and my team and for the studio, for marketing and production,
digital forward step transition
This is a big step forward in the transition to digital cinema.
change history movies research seeing seen suggest throwing year
We may be seeing a real change in moviegoing patterns. They're not going to the movies that history and research suggest they will. I've never seen a year like this. We're throwing out the old strategies.
comedies hit
Our racy little R-rated comedies are making a hit this year.
happen predict taught
has taught us that you can't really predict what's going to happen during any season. I think we're going to make up ground.