Nikki Rocco
Nikki Rocco
hugely picture profitable title universal
which makes this picture for Universal and for Working Title a hugely profitable endeavor.
boxes broader capacity crossover definitely exactly excellent females great happy loved percent picture potential top
We had great sneaks. The capacity was 78 percent, which we're very happy about. They loved it. We had 99 percent in the top two boxes and the excellent (score) was 78 percent. It was definitely females over 30 -- exactly what we expected. And we know the picture has potential to crossover (to a broader audience).
obviously openings overseas proud
We are obviously disappointed in the drop, but we're proud of the film and, hopefully, it fares better overseas where the openings have been strong.
dating males maybe people
Well, that's one way to get the young males out of the house. Now if we can just get them some dates. Maybe people aren't dating anymore.
coming entire fast films including million opening optimistic performance sequel six successful third three truly universal variety weekends
Hulk, ... is only one of a variety of films (from Universal this summer), including 'Bruce Almighty,' '2 Fast 2 Furious' and 'American Wedding' (the 'American Pie' sequel opening Aug. 1) that make up our entire portfolio. We've already grossed $435 million in six weekends with three films. With three other films coming out this summer, including the third installment of one of our most successful franchises ('Wedding'), we're truly optimistic about the performance of Universal's entire lineup.
hope season
I hope you get into the high-profile film season and they say, 'I want to see that,
choose concerned continues movies
I'm very concerned about the marketplace. There are so many movies out, so much to choose from, yet the marketplace continues to fall, and not just by little amounts.
fact public soon spoke
It's not about the positioning of the film. It's about the fact that the American public spoke out. ... What they said was that it wasn't too soon for a film about Sept. 11.
ability days held nearly obvious past picture since wide
That's an unbelievable hold. I (looked back) and there has not been any film since Feb. 7 when 'Chicago' went wide that held as well. In 10 days it's done nearly $50 million. It's obvious the picture has the ability to go past $100 million.
continue exit hopeful nice number perform picture polls terrific
It's always nice to have the number one film in the marketplace. The exit polls are terrific and we're very hopeful that this picture will continue to perform well.
above audience percent pie scores target
The scores were above average, particularly from the under-25 group, which is the target audience. Fifty-seven percent was under 25 (while with) 'American Pie 2' 67 percent of the audience was under 25. Seventy-seven percent was under 25 for the original.
good less maybe news nice
It's nice to have some good news after all the bad. Maybe things will be a little less unpredictable this year.
love motivated
They were motivated to go. They love the material, they love the actors.
business continue hope industry love motivated motivation ways
They were motivated to go. They love the material, they love the actor. It's the motivation to get them to go to the movies, and I hope that we as an industry keep that up. If we want the business to survive, we have to continue to find ways to motivate them.