Nikki Rocco
Nikki Rocco
ability days held nearly obvious past picture since wide
That's an unbelievable hold. I (looked back) and there has not been any film since Feb. 7 when 'Chicago' went wide that held as well. In 10 days it's done nearly $50 million. It's obvious the picture has the ability to go past $100 million.
incredible itself leg mouth needs picture plan release sell word
This is the first leg of what we think is an incredible release plan for a picture that technically needs to sell itself because it's a word of mouth film.
continue exit hopeful nice number perform picture polls terrific
It's always nice to have the number one film in the marketplace. The exit polls are terrific and we're very hopeful that this picture will continue to perform well.
boxes broader capacity crossover definitely exactly excellent females great happy loved percent picture potential top
We had great sneaks. The capacity was 78 percent, which we're very happy about. They loved it. We had 99 percent in the top two boxes and the excellent (score) was 78 percent. It was definitely females over 30 -- exactly what we expected. And we know the picture has potential to crossover (to a broader audience).
hugely picture profitable title universal
which makes this picture for Universal and for Working Title a hugely profitable endeavor.
choose concerned continues movies
I'm very concerned about the marketplace. There are so many movies out, so much to choose from, yet the marketplace continues to fall, and not just by little amounts.
fact public soon spoke
It's not about the positioning of the film. It's about the fact that the American public spoke out. ... What they said was that it wasn't too soon for a film about Sept. 11.
hope season
I hope you get into the high-profile film season and they say, 'I want to see that,
escapist light message million war weekend
It wasn't a film that had to go out and do $50 million on opening. With war looming, the predominant message from moviegoers this weekend was they wanted light escapist fare.
love motivated
They were motivated to go. They love the material, they love the actors.
business continue hope industry love motivated motivation ways
They were motivated to go. They love the material, they love the actor. It's the motivation to get them to go to the movies, and I hope that we as an industry keep that up. If we want the business to survive, we have to continue to find ways to motivate them.
bit boxes characters core fact grown love might percent public top wedding
The public has grown to love these characters and the fact that this culminates in a wedding might have something to do with (its audience) getting a little bit older. For the core audience, it was 92 percent in the top two boxes (excellent and very good).
achievement break certainly entire films five group million speaks summer
To have a summer where you have five films break $100 million is certainly an achievement. It speaks well for the entire group (at Universal).
adult room
There's still room out there for smart, adult films.