Nikki Rocco
Nikki Rocco
business continue hope industry love motivated motivation ways
They were motivated to go. They love the material, they love the actor. It's the motivation to get them to go to the movies, and I hope that we as an industry keep that up. If we want the business to survive, we have to continue to find ways to motivate them.
choose concerned continues movies
I'm very concerned about the marketplace. There are so many movies out, so much to choose from, yet the marketplace continues to fall, and not just by little amounts.
fact public soon spoke
It's not about the positioning of the film. It's about the fact that the American public spoke out. ... What they said was that it wasn't too soon for a film about Sept. 11.
hope season
I hope you get into the high-profile film season and they say, 'I want to see that,
escapist light message million war weekend
It wasn't a film that had to go out and do $50 million on opening. With war looming, the predominant message from moviegoers this weekend was they wanted light escapist fare.
ability days held nearly obvious past picture since wide
That's an unbelievable hold. I (looked back) and there has not been any film since Feb. 7 when 'Chicago' went wide that held as well. In 10 days it's done nearly $50 million. It's obvious the picture has the ability to go past $100 million.
love motivated
They were motivated to go. They love the material, they love the actors.
bit boxes characters core fact grown love might percent public top wedding
The public has grown to love these characters and the fact that this culminates in a wedding might have something to do with (its audience) getting a little bit older. For the core audience, it was 92 percent in the top two boxes (excellent and very good).
achievement break certainly entire films five group million speaks summer
To have a summer where you have five films break $100 million is certainly an achievement. It speaks well for the entire group (at Universal).
adult room
There's still room out there for smart, adult films.
above audience percent pie scores target
The scores were above average, particularly from the under-25 group, which is the target audience. Fifty-seven percent was under 25 (while with) 'American Pie 2' 67 percent of the audience was under 25. Seventy-seven percent was under 25 for the original.
absolutely marketing team thrill
This is absolutely a thrill for myself and my team and for the studio, for marketing and production,
digital forward step transition
This is a big step forward in the transition to digital cinema.
incredible itself leg mouth needs picture plan release sell word
This is the first leg of what we think is an incredible release plan for a picture that technically needs to sell itself because it's a word of mouth film.