Neal Pilson
Neal Pilson
Neal Pilsonis founder and president of Pilson Communications, Inc., a consulting company specializing in sports television, media and marketing. PIC clients have included the Arena Football League, NASCAR, the Kentucky Derby, the Rose Bowl, the World Series of Poker as well as the IOC...
across college empty espn impact leagues line major manner pro ripple situation washington wherever
It's not an empty threat. This will have a ripple impact across all manner of pro and college sports. I think in this situation the professional leagues and major college associations have to line up with ESPN in Washington or wherever necessary.
across college empty espn impact leagues line major manner pro ripple situation washington wherever
It's not an empty threat, ... This will have a ripple impact across all manner of pro and college sports. I think in this situation the professional leagues and major college associations have to line up with ESPN in Washington or wherever necessary.
eventually impact might normal ratings return television work
I think historically, work stoppages do have a short-term impact on television ratings. We've experienced that with all of the sports, even the NFL. In the long term, the ratings eventually return to what we might characterize as normal levels.
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Golf ratings are up with or without Tiger. Nobody's going to argue the point that he impacts ratings. At the same time, golf is a highly profitable, highly successful sport. This isn't a doomsday scenario for golf.
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It's an accepted strategy that has been widely used. You buy a premium product, and the increase in subscribers more than offsets the cost. Golf is a strong TV sport. I think you'll see the channel grow in subscriber base over the next two to five years.
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The interest will allow them to maintain their viewer base to the extent Lance participates in the channel. They can't be the Lance Armstrong Channel once he leaves competitive cycling.
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The principal thrust of advertising is reaching a specific audience. A sports audience is not necessarily a 'Friends' audience.
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ESPN has these avenues that can generate revenue and hence they've become a more potent rights bidder. It's going to force their competitors to develop the same type of distributions, or seek new partners, so they can match up to ESPN.
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There's no question baseball disrupts the launches of entertainment schedules, ... And beyond ratings, the most important issue for baseball is whether there's a perceived competitor to Fox. But right now I don't see a strong competitor to Fox.
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This is a difficult time for CBS. They're the innocent party in this controversy. They have an obligation to the affiliates and to the viewers to show the tournament. In the overall framework of CBS and Viacom, it's not a major hit, but they will be foregoing the sponsor revenue.
affiliates cbs difficult framework innocent major obligation overall party sponsor time viewers
This is a difficult time for CBS, ... They're the innocent party in this controversy. They have an obligation to the affiliates and to the viewers to show the tournament. In the overall framework of CBS and Viacom, it's not a major hit, but they will be foregoing the sponsor revenue.
seems sponsor sufficient support whether
You only know whether you're there after saturation happens. At this point, there seems to be sufficient sponsor support.
seems sponsor sufficient support whether
You only know whether you're there after saturation happens, ... At this point, there seems to be sufficient sponsor support.
ad benefit hit net ratings
NBC's ratings are so much better than what they were getting with their primetime, so it's a net benefit to them. I think they will hit their ad guarantees.