Neal Pilson
Neal Pilson
Neal Pilsonis founder and president of Pilson Communications, Inc., a consulting company specializing in sports television, media and marketing. PIC clients have included the Arena Football League, NASCAR, the Kentucky Derby, the Rose Bowl, the World Series of Poker as well as the IOC...
bowl game hope hype major market media network rose undefeated
This Rose Bowl had it all - the hype of two undefeated teams, major media market representation and a game down to the wire. It's everything a network could hope for in a big game.
amateur believe compensate majority property sports viewers
In sports, a significant majority of viewers are tuning into an event. But we all believe that announcers do make a difference, and we compensate them accordingly. You can not take an amateur and put them on a major sports property without cringing.
channel factor major platform sports
It makes the channel a major factor in sports television. They are now the authoritative, 24/7, TV/video platform for golf.
across college empty espn impact leagues line major manner pro ripple situation washington wherever
It's not an empty threat. This will have a ripple impact across all manner of pro and college sports. I think in this situation the professional leagues and major college associations have to line up with ESPN in Washington or wherever necessary.
across college empty espn impact leagues line major manner pro ripple situation washington wherever
It's not an empty threat, ... This will have a ripple impact across all manner of pro and college sports. I think in this situation the professional leagues and major college associations have to line up with ESPN in Washington or wherever necessary.
affiliates cbs difficult framework innocent major obligation overall party sponsor time viewers
This is a difficult time for CBS. They're the innocent party in this controversy. They have an obligation to the affiliates and to the viewers to show the tournament. In the overall framework of CBS and Viacom, it's not a major hit, but they will be foregoing the sponsor revenue.
affiliates cbs difficult framework innocent major obligation overall party sponsor time viewers
This is a difficult time for CBS, ... They're the innocent party in this controversy. They have an obligation to the affiliates and to the viewers to show the tournament. In the overall framework of CBS and Viacom, it's not a major hit, but they will be foregoing the sponsor revenue.
baseball economic growing league major nfl segment sports televised turning works
I don't see it turning into Major League Baseball or NFL football. But it's still a growing segment of televised sports that works well as an economic unit.
deal defined future players recognize resources television
The players have to recognize that the NHL has defined resources and that they are what they are. The uncertainty of not having a future television deal has at least been resolved.
events happens presented takes video
There is actually more video from those events than can be presented on television. And also, much of what happens takes place during non-peak television-viewing hours.
last ratings
This year's ratings could be as good, or better, than last season.
advertising audience principal reaching specific sports thrust
The principal thrust of advertising is reaching a specific audience. A sports audience is not necessarily a 'Friends' audience.
ad benefit hit net ratings
NBC's ratings are so much better than what they were getting with their primetime, so it's a net benefit to them. I think they will hit their ad guarantees.
ad benefit hit net prime ratings
NBC's ratings are so much better than what they were getting with their prime time, so it's a net benefit to them. I think they will hit their ad guarantees.