Neal Pilson
Neal Pilson
Neal Pilsonis founder and president of Pilson Communications, Inc., a consulting company specializing in sports television, media and marketing. PIC clients have included the Arena Football League, NASCAR, the Kentucky Derby, the Rose Bowl, the World Series of Poker as well as the IOC...
across college empty espn impact leagues line major manner pro ripple situation washington wherever
It's not an empty threat, ... This will have a ripple impact across all manner of pro and college sports. I think in this situation the professional leagues and major college associations have to line up with ESPN in Washington or wherever necessary.
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It makes the channel a major factor in sports television. They are now the authoritative, 24/7, TV/video platform for golf.
access good information interest losing public terms
It may or may not be good business. They may find they are so restrictive in terms of information and access that they find the public is losing interest in their sport because the public can't get access to it.
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It's hard to measure. But a lot of viewers, when they gauge their satisfaction with coverage, include the announcing team as they look back to say if they enjoyed a broadcast.
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It's an accepted strategy that has been widely used. You buy a premium product, and the increase in subscribers more than offsets the cost. Golf is a strong TV sport. I think you'll see the channel grow in subscriber base over the next two to five years.
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There are more channels, more networks and frankly, the most important thing, NBC is in a different position with respect to competition. They don't have the top shows on television. They have to program against the top shows. The fact that 'American Idol' beats NBC isn't that surprising.
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Women typically control the remote in prime time. Maybe men determine what is watched on a Sunday afternoon, but women generally pick what is viewed at night. 'American Idol' might be able to beat the Olympics for a night or two, but for the full run of the Olympics that (the popularity with women viewers) is what gives you the quality of the audience, and the value to the advertisers.
based cities decision factor games networks reason selection television took vote
The decision is made on the merits, not based on U.S. television interests, ... The reason why bidding took place before the selections was to take that factor (U.S. television money) out of the games selection process. If the networks were able to vote, they'd vote to know the cities before they bid.
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They generally attract a mixed audience of men and women.
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They're a very unique property. The Masters understands that the revenue potential is limited by reasons of their decisions, and they've never negotiated the rights fees they might otherwise be entitled to.
entitled limited masters might otherwise potential reasons revenue rights unique
They're a very unique property, ... The Masters understands that the revenue potential is limited by reasons of their decisions, and they've never negotiated the rights fees they might otherwise be entitled to.
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You only know whether you're there after saturation happens. At this point, there seems to be sufficient sponsor support.
seems sponsor sufficient support whether
You only know whether you're there after saturation happens, ... At this point, there seems to be sufficient sponsor support.
affiliates cbs difficult framework innocent major obligation overall party sponsor time viewers
This is a difficult time for CBS. They're the innocent party in this controversy. They have an obligation to the affiliates and to the viewers to show the tournament. In the overall framework of CBS and Viacom, it's not a major hit, but they will be foregoing the sponsor revenue.