Neal Pilson
Neal Pilson
Neal Pilsonis founder and president of Pilson Communications, Inc., a consulting company specializing in sports television, media and marketing. PIC clients have included the Arena Football League, NASCAR, the Kentucky Derby, the Rose Bowl, the World Series of Poker as well as the IOC...
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It's hard to measure. But a lot of viewers, when they gauge their satisfaction with coverage, include the announcing team as they look back to say if they enjoyed a broadcast.
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They generally attract a mixed audience of men and women.
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It's the proverbial leak in the dike. Does that (Japan trip) make it more likely? Yes.
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It makes the channel a major factor in sports television. They are now the authoritative, 24/7, TV/video platform for golf.
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It may or may not be good business. They may find they are so restrictive in terms of information and access that they find the public is losing interest in their sport because the public can't get access to it.
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They're a very unique property. The Masters understands that the revenue potential is limited by reasons of their decisions, and they've never negotiated the rights fees they might otherwise be entitled to.
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They're a very unique property, ... The Masters understands that the revenue potential is limited by reasons of their decisions, and they've never negotiated the rights fees they might otherwise be entitled to.
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Women typically control the remote in prime time. Maybe men determine what is watched on a Sunday afternoon, but women generally pick what is viewed at night. 'American Idol' might be able to beat the Olympics for a night or two, but for the full run of the Olympics that (the popularity with women viewers) is what gives you the quality of the audience, and the value to the advertisers.
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In sports, a significant majority of viewers are tuning into an event. But we all believe that announcers do make a difference, and we compensate them accordingly. You can not take an amateur and put them on a major sports property without cringing.
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This Rose Bowl had it all - the hype of two undefeated teams, major media market representation and a game down to the wire. It's everything a network could hope for in a big game.
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There is actually more video from those events than can be presented on television. And also, much of what happens takes place during non-peak television-viewing hours.
last ratings
This year's ratings could be as good, or better, than last season.
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The players have to recognize that the NHL has defined resources and that they are what they are. The uncertainty of not having a future television deal has at least been resolved.
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He was the most talked about television personality of all time. Whether you loved him or hated him, people wanted to hear what he had to say.