Neal Pilson
Neal Pilson
Neal Pilsonis founder and president of Pilson Communications, Inc., a consulting company specializing in sports television, media and marketing. PIC clients have included the Arena Football League, NASCAR, the Kentucky Derby, the Rose Bowl, the World Series of Poker as well as the IOC...
affiliates cbs difficult framework innocent major obligation overall party sponsor time viewers
This is a difficult time for CBS, ... They're the innocent party in this controversy. They have an obligation to the affiliates and to the viewers to show the tournament. In the overall framework of CBS and Viacom, it's not a major hit, but they will be foregoing the sponsor revenue.
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I think the game in some ways sums up the American experience. I think a lot of people see their daily lives and the history of the country in the NFL because the game is also linked to the personality and the attitude of the country. There's a high degree of teamwork, an emphasis on toughness.
attitude country daily degree emphasis game high history linked lives nfl people sums ways
I think the game in some ways sums up the American experience, ... I think a lot of people see their daily lives and the history of the country in the NFL because the game is also linked to the personality and the attitude of the country. There's a high degree of teamwork, an emphasis on toughness.
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I think arena football (revenue-sharing model) is a trend in regards to sports that don't have competitive leverage to get guaranteed rights fee,
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I would suggest that the Nancy Kerrigan story was viewed for what it was - it was a criminal act to one of the future, anticipated stars of the Games. She then stages a comeback. And both of them make the Olympic team? I mean, we got a 48 rating for the short program and a 44 rating for the long program. That was a much more negative story than Miller.
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Golf ratings are up with or without Tiger. Nobody's going to argue the point that he impacts ratings. At the same time, golf is a highly profitable, highly successful sport. This isn't a doomsday scenario for golf.
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He was the most talked about television personality of all time. Whether you loved him or hated him, people wanted to hear what he had to say.
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Some of the folks in pools tune in who wouldn't watch the tournament except they have a piece of the action. It helps generate additional casual viewers.
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The interest will allow them to maintain their viewer base to the extent Lance participates in the channel. They can't be the Lance Armstrong Channel once he leaves competitive cycling.
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In sports, a significant majority of viewers are tuning into an event. But we all believe that announcers do make a difference, and we compensate them accordingly. You can not take an amateur and put them on a major sports property without cringing.
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If history is any guide, there seems to be an insatiable appetite for sports content in an immediate format. While people may not watch an entire event, people will know they can catch the end of the game just after 11 o'clock, or the start on Monday Night Football on their way home from work.
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I don't see it turning into Major League Baseball or NFL football. But it's still a growing segment of televised sports that works well as an economic unit.
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I don't think they had any difficulty adding a third sponsor, even though we're in a soft economy.
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The concern is if there is any question about the integrity of the game or the sport, it would have a horrendous effect on the whole financial structure of sport itself.