Marshall Cohen
Marshall Cohen
best buy home latest looking week
Best Buy is the new Home Depot. In the '90s, I went to Home Depot once a week looking for home improvements. Now I go to Best Buy every week looking for the latest gadgets.
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Everybody is coming with a road map. They have their circulars, downloaded coupons. It's definitely a race in the first few hours to get the hot products at the best price.
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The fashion wardrobe for teens and young adults today is focused on trendy shoes. Footwear is the signature piece, especially in the urban markets, that these consumers are using to express who they are.
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The consumer has already embraced Target as a fashion resource. Target's growth now is getting that higher-fashion consumer, the one who wants to be the first on the block with a trend.
bad worried
I'm not worried about the ones that get a bad start. I would be worried about the ones that get a bad finish.
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It's really about back to basics, buying at chains like Home Depot and Lowe's. The mass merchants are reaping the benefits in a big way because it's one-stop shopping.
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We saw the runway shows start to change as recently as a few years ago. First, designers became avant-garde and did things that were really out there to try to get the media to cover.
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Women are more willing to pay more for a product, they are more brand conscious, but less brand loyal. And who are you marketing a bang-bang, shoot-shoot movie to? If the woman is choosing the theater and where to sit and what to watch on TV, well, you need to think about that.
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Boots are the easiest (fashion accessory) to wear. They're the one thing you just can't mess up.
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This year, it is more about stores' trying to manage their business, their inventories and markdowns. They're also recognizing a second holiday season, which begins December 26.
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What happened was the retailers got so infatuated with the young consumer, they ignored their core customer, who is the 35-plus customer.
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What creates fashion purchases is dramatic changes, black to white, short to long.
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Consumers traditionally barreled through and absorbed higher costs. But it's now no longer just their wallet that's being affected; their emotions are being affected.
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You have to remember that low-income consumers really took a hit in 2005. A lot of them maxed out their credit cards at the beginning of the season and then got their winter energy bills. That probably left them with an absence of cash and discretionary spending later on.