Josh Bernoff
Josh Bernoff
blurred both companies lines moving onto position presence sides video
With video moving onto the Web, the lines are getting more blurred and companies with a presence on both sides of the convergence will play from a position of strength.
best fast moved thinking video
They just moved into the fast lane. If you're thinking about getting video distributed more broadly, this is the best scenario.
advertising gets growing huge market money people streaming video
There's a huge market for ad-supported streaming video, and it's growing rapidly. The more video there is, the more people try it out and the more advertising money gets made.
access add ads audiences existing including selling sites start tv videos
Sites with upscale audiences, existing traffic, and access to content, including many TV networks, should add hundreds of videos to their sites and start selling ads now.
across designed video
One thing they do that's actually pretty interesting is their video search, which is designed to look across the whole Internet. That's pretty valuable.
aggressive cable including less locked major portals romance video
With major networks' video locked away in their own sites, portals must romance other video sources, including less aggressive cable networks.
absence extension save
The extension won't save the company, but the absence of it would have been really bad.
beginning mark television today
Mark down the date. Today is the beginning of the end of the television schedule.
fewer friendly matter people result watching
It doesn't matter how friendly you are if the end result is people watching fewer commercials,
easy figure knows nobody
It is not easy to figure out what you do here. Nobody knows the right way to do it.
trying
I think they may just be trying to ratchet the expectations down.
advertising commercial extremely front model simple simply
The advertising model is extremely simple and very attractive: you simply put your 30-second commercial in front of the video.
higher problem start work
I thought they would start higher and work their way down. The problem is, you can't go up.
bees fight huge sword trying
It's like trying to fight a swarm of bees with a sword and a shield. It's not going to have a huge impact.