Josh Bernoff
Josh Bernoff
amount apple broken certain figure furniture trying
There's probably a certain amount of broken furniture at Apple headquarters. I think they're trying to figure out what to do.
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Based on the amount of ad skipping, we believe commercials will be watched 20 percent less (in '07) than they are now, ... Our best estimate is that it will cut 10 percent off of the amount paid for advertising.
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With video moving onto the Web, the lines are getting more blurred and companies with a presence on both sides of the convergence will play from a position of strength.
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The extension won't save the company, but the absence of it would have been really bad.
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Mark down the date. Today is the beginning of the end of the television schedule.
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It doesn't matter how friendly you are if the end result is people watching fewer commercials,
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It is not easy to figure out what you do here. Nobody knows the right way to do it.
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I think they may just be trying to ratchet the expectations down.
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The advertising model is extremely simple and very attractive: you simply put your 30-second commercial in front of the video.
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I thought they would start higher and work their way down. The problem is, you can't go up.
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It's like trying to fight a swarm of bees with a sword and a shield. It's not going to have a huge impact.
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They just moved into the fast lane. If you're thinking about getting video distributed more broadly, this is the best scenario.
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The retailers are trying, but the hard part is that you have to explain to people that spending $2,500 on the set is just the beginning and now you're going to probably have to spend more money every month.
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Consumers say they're ready to buy more content online. It's just up to the studios and other player to figure out distribution questions.