Josh Bernoff
Josh Bernoff
blurred both companies lines moving onto position presence sides video
With video moving onto the Web, the lines are getting more blurred and companies with a presence on both sides of the convergence will play from a position of strength.
people stealing
People would go right back to stealing music.
beginning explain hard money people retailers spend spending
The retailers are trying, but the hard part is that you have to explain to people that spending $2,500 on the set is just the beginning and now you're going to probably have to spend more money every month.
answer people scare
Can you scare people into stopping? The answer is: Yes.
awful movies somebody
If you're somebody who rents an awful lot of movies, this is potentially attractive.
maybe million money people thousands
If you want to make money from television, you have to find something a million people want to watch. If you want to make money on the Internet, maybe all you need is thousands or even hundreds.
above clutter gets good marketing message perspective rise strategy terrific
Any strategy that gets a message to rise above the clutter is terrific from the advertiser's perspective. Even if it's not much of a secret, it's still a pretty good marketing idea.
almost cable figure given operator responsibility tool
The cable operator almost has a responsibility to give you a tool to better figure out what to watch, now that it's given you all those choices.
disney feeling rather riding sitting somebody stuck
Disney may be sitting there feeling vulnerable, ... They'd rather not be stuck riding on somebody else's platform.
billion captured cds company enormous feat market million percent sell somehow year
Even if somehow the company captured 10 percent of the market this year -- which would be an enormous feat -- it would still only be a $30 million business. The company will sell over $1 billion in CDs this year in its stores. Why is it doing this? It doesn't make sense.
bees fight huge sword trying
It's like trying to fight a swarm of bees with a sword and a shield. It's not going to have a huge impact.
greed price
The right price has nothing to do with greed. It has to do with demand.
advertising gets growing huge market money people streaming video
There's a huge market for ad-supported streaming video, and it's growing rapidly. The more video there is, the more people try it out and the more advertising money gets made.
among feeling gut looking losing research spot
There's a gut feeling among advertisers that the 30-second spot is losing potency. Research aside, they're looking for alternatives.