Josh Bernoff
Josh Bernoff
adding box consumers incredibly resistant tv
Consumers have been incredibly resistant to adding one more set-top box to their TV set up. You have to do something really compelling.
boxes built consumer enabling technology
It's still enabling technology that must be built into set-top boxes or consumer electronics devices.
disney feeling rather riding sitting somebody stuck
Disney may be sitting there feeling vulnerable, ... They'd rather not be stuck riding on somebody else's platform.
beer hand needs remote succeed viewers work
To succeed on TV, an interactive application needs to work for viewers who have a remote in one hand and a beer in the other,
billion captured cds company enormous feat market million percent sell somehow year
Even if somehow the company captured 10 percent of the market this year -- which would be an enormous feat -- it would still only be a $30 million business. The company will sell over $1 billion in CDs this year in its stores. Why is it doing this? It doesn't make sense.
amount apple broken certain figure furniture trying
There's probably a certain amount of broken furniture at Apple headquarters. I think they're trying to figure out what to do.
analog compete digital produce revenue
They had to compete and produce revenue from subscribers, so it's not just analog cable, it's digital cable. It's not digital cable, it's HDTV.
cable digital irrelevant last schedule soon tv
The result: Digital cable and on-demand usage will surge. And the TV schedule will soon be as irrelevant as last night's news.
complete explosion last model schedule television today
This is the complete explosion of the distribution model for television. Today is the last day the schedule for television programming makes a difference.
advertising gets growing huge market money people streaming video
There's a huge market for ad-supported streaming video, and it's growing rapidly. The more video there is, the more people try it out and the more advertising money gets made.
among feeling gut looking losing research spot
There's a gut feeling among advertisers that the 30-second spot is losing potency. Research aside, they're looking for alternatives.
above clutter gets good marketing message perspective rise strategy terrific
Any strategy that gets a message to rise above the clutter is terrific from the advertiser's perspective. Even if it's not much of a secret, it's still a pretty good marketing idea.
almost cable figure given operator responsibility tool
The cable operator almost has a responsibility to give you a tool to better figure out what to watch, now that it's given you all those choices.
hate labels music people
People hate the music labels so much now that I don't think this can make things any worse.