Josh Bernoff
Josh Bernoff
above clutter gets good marketing message perspective rise strategy terrific
Any strategy that gets a message to rise above the clutter is terrific from the advertiser's perspective. Even if it's not much of a secret, it's still a pretty good marketing idea.
almost cable figure given operator responsibility tool
The cable operator almost has a responsibility to give you a tool to better figure out what to watch, now that it's given you all those choices.
complete explosion last model schedule television today
This is the complete explosion of the distribution model for television. Today is the last day the schedule for television programming makes a difference.
declining itself music stores
Stores will close. It's already happening. Being a music store by itself is a declining business.
entertainment forms future media physical services
On-demand services are the future of entertainment delivery. CDs, DVDs, and any other forms of physical media will become obsolete.
entertainment forms future media physical services
On-demand services are the future of entertainment delivery, ... CDs, DVDs, and any other forms of physical media will become obsolete.
allow broadcast cries demand information interested olympics people struggles thousand tv
The Olympics is a thousand little bits, and broadcast TV struggles in that situation. It cries out to allow people to get more information on demand and get notified about what they're interested in.
higher problem start work
I thought they would start higher and work their way down. The problem is, you can't go up.
easy figure knows nobody
It is not easy to figure out what you do here. Nobody knows the right way to do it.
trying
I think they may just be trying to ratchet the expectations down.
beginning mark television today
Mark down the date. Today is the beginning of the end of the television schedule.
answer people scare
Can you scare people into stopping? The answer is: Yes.
best fast moved thinking video
They just moved into the fast lane. If you're thinking about getting video distributed more broadly, this is the best scenario.
beginning explain hard money people retailers spend spending
The retailers are trying, but the hard part is that you have to explain to people that spending $2,500 on the set is just the beginning and now you're going to probably have to spend more money every month.