Josh Bernoff
Josh Bernoff
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The result: Digital cable and on-demand usage will surge. And the TV schedule will soon be as irrelevant as last night's news.
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It's still enabling technology that must be built into set-top boxes or consumer electronics devices.
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They just moved into the fast lane. If you're thinking about getting video distributed more broadly, this is the best scenario.
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Consumers say they're ready to buy more content online. It's just up to the studios and other player to figure out distribution questions.
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Consumers say they're ready and willing to pay for downloaded content,
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Consumers have spoken -- they are tired of paying the high cost of CDs and DVDs and prefer more flexible forms of on-demand media delivery.
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Consumers have been incredibly resistant to adding one more set-top box to their TV set up. You have to do something really compelling.
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They had to compete and produce revenue from subscribers, so it's not just analog cable, it's digital cable. It's not digital cable, it's HDTV.
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This is the complete explosion of the distribution model for television. Today is the last day the schedule for television programming makes a difference.
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People hate the music labels so much now that I don't think this can make things any worse.
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There's probably a certain amount of broken furniture at Apple headquarters. I think they're trying to figure out what to do.
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Television networks continue to publish research that traditional TV advertising is potent as ever, but national advertisers aren't buying it and are seeking alternatives to enhance their budgets and move them beyond the customary 30-second spot.
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The Olympics is a thousand little bits, and broadcast TV struggles in that situation. It cries out to allow people to get more information on demand and get notified about what they're interested in.
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Stores will close. It's already happening. Being a music store by itself is a declining business.