Josh Bernoff
Josh Bernoff
among feeling gut looking losing research spot
There's a gut feeling among advertisers that the 30-second spot is losing potency. Research aside, they're looking for alternatives.
advertising beyond budgets buying continue enhance move national networks potent publish research seeking television tv
Television networks continue to publish research that traditional TV advertising is potent as ever, but national advertisers aren't buying it and are seeking alternatives to enhance their budgets and move them beyond the customary 30-second spot.
beer hand needs remote succeed viewers work
To succeed on TV, an interactive application needs to work for viewers who have a remote in one hand and a beer in the other,
across designed video
One thing they do that's actually pretty interesting is their video search, which is designed to look across the whole Internet. That's pretty valuable.
ad amount based believe best cut estimate less paid percent watched
Based on the amount of ad skipping, we believe commercials will be watched 20 percent less (in '07) than they are now, ... Our best estimate is that it will cut 10 percent off of the amount paid for advertising.
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Sites with upscale audiences, existing traffic, and access to content, including many TV networks, should add hundreds of videos to their sites and start selling ads now.
absence extension save
The extension won't save the company, but the absence of it would have been really bad.
fewer friendly matter people result watching
It doesn't matter how friendly you are if the end result is people watching fewer commercials,
higher problem start work
I thought they would start higher and work their way down. The problem is, you can't go up.
easy figure knows nobody
It is not easy to figure out what you do here. Nobody knows the right way to do it.
advertising commercial extremely front model simple simply
The advertising model is extremely simple and very attractive: you simply put your 30-second commercial in front of the video.
trying
I think they may just be trying to ratchet the expectations down.
beginning mark television today
Mark down the date. Today is the beginning of the end of the television schedule.
available classic content folks people
It is a classic chicken-and-egg thing. If they get the content, people will come and use it. And if people come and use it, then folks will want to make their content available on the system.