Josh Bernoff
Josh Bernoff
billion captured cds company enormous feat market million percent sell somehow year
Even if somehow the company captured 10 percent of the market this year -- which would be an enormous feat -- it would still only be a $30 million business. The company will sell over $1 billion in CDs this year in its stores. Why is it doing this? It doesn't make sense.
maybe million money people thousands
If you want to make money from television, you have to find something a million people want to watch. If you want to make money on the Internet, maybe all you need is thousands or even hundreds.
greed price
The right price has nothing to do with greed. It has to do with demand.
amount apple broken certain figure furniture trying
There's probably a certain amount of broken furniture at Apple headquarters. I think they're trying to figure out what to do.
hate labels music people
People hate the music labels so much now that I don't think this can make things any worse.
advertising beyond budgets buying continue enhance move national networks potent publish research seeking television tv
Television networks continue to publish research that traditional TV advertising is potent as ever, but national advertisers aren't buying it and are seeking alternatives to enhance their budgets and move them beyond the customary 30-second spot.
disney feeling rather riding sitting somebody stuck
Disney may be sitting there feeling vulnerable, ... They'd rather not be stuck riding on somebody else's platform.
beer hand needs remote succeed viewers work
To succeed on TV, an interactive application needs to work for viewers who have a remote in one hand and a beer in the other,
fewer friendly matter people result watching
It doesn't matter how friendly you are if the end result is people watching fewer commercials,
advertising commercial extremely front model simple simply
The advertising model is extremely simple and very attractive: you simply put your 30-second commercial in front of the video.
aggressive cable including less locked major portals romance video
With major networks' video locked away in their own sites, portals must romance other video sources, including less aggressive cable networks.
audience bring expand expect popular programs television
I expect it will be pretty successful. It will expand the audience for their popular television programs and bring them some revenue.
ad amount based believe best cut estimate less paid percent watched
Based on the amount of ad skipping, we believe commercials will be watched 20 percent less (in '07) than they are now, ... Our best estimate is that it will cut 10 percent off of the amount paid for advertising.
people stealing
People would go right back to stealing music.