Josh Bernoff
Josh Bernoff
beginning mark television today
Mark down the date. Today is the beginning of the end of the television schedule.
billion captured cds company enormous feat market million percent sell somehow year
Even if somehow the company captured 10 percent of the market this year -- which would be an enormous feat -- it would still only be a $30 million business. The company will sell over $1 billion in CDs this year in its stores. Why is it doing this? It doesn't make sense.
advertising gets growing huge market money people streaming video
There's a huge market for ad-supported streaming video, and it's growing rapidly. The more video there is, the more people try it out and the more advertising money gets made.
above clutter gets good marketing message perspective rise strategy terrific
Any strategy that gets a message to rise above the clutter is terrific from the advertiser's perspective. Even if it's not much of a secret, it's still a pretty good marketing idea.
blurred both companies lines moving onto position presence sides video
With video moving onto the Web, the lines are getting more blurred and companies with a presence on both sides of the convergence will play from a position of strength.
absence extension save
The extension won't save the company, but the absence of it would have been really bad.
fewer friendly matter people result watching
It doesn't matter how friendly you are if the end result is people watching fewer commercials,
easy figure knows nobody
It is not easy to figure out what you do here. Nobody knows the right way to do it.
trying
I think they may just be trying to ratchet the expectations down.
advertising commercial extremely front model simple simply
The advertising model is extremely simple and very attractive: you simply put your 30-second commercial in front of the video.
higher problem start work
I thought they would start higher and work their way down. The problem is, you can't go up.
bees fight huge sword trying
It's like trying to fight a swarm of bees with a sword and a shield. It's not going to have a huge impact.
best fast moved thinking video
They just moved into the fast lane. If you're thinking about getting video distributed more broadly, this is the best scenario.
beginning explain hard money people retailers spend spending
The retailers are trying, but the hard part is that you have to explain to people that spending $2,500 on the set is just the beginning and now you're going to probably have to spend more money every month.