Josh Bernoff
Josh Bernoff
above clutter gets good marketing message perspective rise strategy terrific
Any strategy that gets a message to rise above the clutter is terrific from the advertiser's perspective. Even if it's not much of a secret, it's still a pretty good marketing idea.
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How long he takes and how good a job he does determines the profitability of his company. I have three years of graduate study in mathematics at MIT, and I couldn't do that job.
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It's still enabling technology that must be built into set-top boxes or consumer electronics devices.
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They just moved into the fast lane. If you're thinking about getting video distributed more broadly, this is the best scenario.
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The retailers are trying, but the hard part is that you have to explain to people that spending $2,500 on the set is just the beginning and now you're going to probably have to spend more money every month.
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Even if somehow the company captured 10 percent of the market this year -- which would be an enormous feat -- it would still only be a $30 million business. The company will sell over $1 billion in CDs this year in its stores. Why is it doing this? It doesn't make sense.
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There's probably a certain amount of broken furniture at Apple headquarters. I think they're trying to figure out what to do.
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Disney may be sitting there feeling vulnerable, ... They'd rather not be stuck riding on somebody else's platform.
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To succeed on TV, an interactive application needs to work for viewers who have a remote in one hand and a beer in the other,
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The right price has nothing to do with greed. It has to do with demand.
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This is the complete explosion of the distribution model for television. Today is the last day the schedule for television programming makes a difference.
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People hate the music labels so much now that I don't think this can make things any worse.
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The Olympics is a thousand little bits, and broadcast TV struggles in that situation. It cries out to allow people to get more information on demand and get notified about what they're interested in.
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Stores will close. It's already happening. Being a music store by itself is a declining business.