Josh Bernoff
Josh Bernoff
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Consumers have spoken -- they are tired of paying the high cost of CDs and DVDs and prefer more flexible forms of on-demand media delivery.
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On-demand services are the future of entertainment delivery. CDs, DVDs, and any other forms of physical media will become obsolete.
entertainment forms future media physical services
On-demand services are the future of entertainment delivery, ... CDs, DVDs, and any other forms of physical media will become obsolete.
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With video moving onto the Web, the lines are getting more blurred and companies with a presence on both sides of the convergence will play from a position of strength.
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The extension won't save the company, but the absence of it would have been really bad.
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Mark down the date. Today is the beginning of the end of the television schedule.
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It doesn't matter how friendly you are if the end result is people watching fewer commercials,
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It is not easy to figure out what you do here. Nobody knows the right way to do it.
trying
I think they may just be trying to ratchet the expectations down.
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The advertising model is extremely simple and very attractive: you simply put your 30-second commercial in front of the video.
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I thought they would start higher and work their way down. The problem is, you can't go up.
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It's like trying to fight a swarm of bees with a sword and a shield. It's not going to have a huge impact.
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They just moved into the fast lane. If you're thinking about getting video distributed more broadly, this is the best scenario.
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The retailers are trying, but the hard part is that you have to explain to people that spending $2,500 on the set is just the beginning and now you're going to probably have to spend more money every month.