Josh Bernoff
Josh Bernoff
boxes built consumer enabling technology
It's still enabling technology that must be built into set-top boxes or consumer electronics devices.
buy consumers content figure player ready studios
Consumers say they're ready to buy more content online. It's just up to the studios and other player to figure out distribution questions.
consumers downloaded pay ready willing
Consumers say they're ready and willing to pay for downloaded content,
cds consumers cost dvds flexible forms high media paying prefer spoken tired
Consumers have spoken -- they are tired of paying the high cost of CDs and DVDs and prefer more flexible forms of on-demand media delivery.
adding box consumers incredibly resistant tv
Consumers have been incredibly resistant to adding one more set-top box to their TV set up. You have to do something really compelling.
beer hand needs remote succeed viewers work
To succeed on TV, an interactive application needs to work for viewers who have a remote in one hand and a beer in the other,
across designed video
One thing they do that's actually pretty interesting is their video search, which is designed to look across the whole Internet. That's pretty valuable.
ad amount based believe best cut estimate less paid percent watched
Based on the amount of ad skipping, we believe commercials will be watched 20 percent less (in '07) than they are now, ... Our best estimate is that it will cut 10 percent off of the amount paid for advertising.
access add ads audiences existing including selling sites start tv videos
Sites with upscale audiences, existing traffic, and access to content, including many TV networks, should add hundreds of videos to their sites and start selling ads now.
absence extension save
The extension won't save the company, but the absence of it would have been really bad.
fewer friendly matter people result watching
It doesn't matter how friendly you are if the end result is people watching fewer commercials,
higher problem start work
I thought they would start higher and work their way down. The problem is, you can't go up.
easy figure knows nobody
It is not easy to figure out what you do here. Nobody knows the right way to do it.
advertising commercial extremely front model simple simply
The advertising model is extremely simple and very attractive: you simply put your 30-second commercial in front of the video.