Jonathan Ive
Jonathan Ive
Sir Jonathan Paul "Jony" Ive, KBE is a British industrial designer who is currently the Chief Design Officerof Apple Inc. He oversees the Apple Industrial Design Group and also provides leadership and direction for Human Interface software teams across the company. Ive is the designer of many of Apple's products, including the MacBook Pro, iMac, MacBook Air, Mac mini, iPod, iPod Touch, iPhone, iPad, iPad Mini, Apple Watch, and iOS...
NationalityEnglish
ProfessionDesigner
caring views simplicity
The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.
real simple simplicity
There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
simplicity fundamentals quests
The quest for simplicity has to pervade every part of the process. It really is fundamental.
simplicity hard
Simplicity is really hard.
philosophical goal simplicity
Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.
philosophical simple simplicity
Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
design simplicity yeah
True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
simplicity absence clutter
Simplicity is not the absence of clutter,
design simplicity purpose
Simplicity is somehow essentially describing the purpose and place of an object and product.
best few means
When you do everything to make the very best product, it also means you're very focused on just a few products.
best buy clear goal money naive people products trust
There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence.
assume bad blame experience food
Why is it when we have a bad experience with a product, we assume it is us, but a bad experience with food, we blame the food?!
best form include
Make each product the best it can be. Focus on form and materials. What we don't include is as important as what we do include.
Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard.