Jonathan Ive
Jonathan Ive
Sir Jonathan Paul "Jony" Ive, KBE is a British industrial designer who is currently the Chief Design Officerof Apple Inc. He oversees the Apple Industrial Design Group and also provides leadership and direction for Human Interface software teams across the company. Ive is the designer of many of Apple's products, including the MacBook Pro, iMac, MacBook Air, Mac mini, iPod, iPod Touch, iPhone, iPad, iPad Mini, Apple Watch, and iOS...
NationalityEnglish
ProfessionDesigner
caring views simplicity
The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.
real simple simplicity
There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
simplicity fundamentals quests
The quest for simplicity has to pervade every part of the process. It really is fundamental.
simplicity hard
Simplicity is really hard.
philosophical goal simplicity
Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.
philosophical simple simplicity
Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
design simplicity yeah
True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
simplicity absence clutter
Simplicity is not the absence of clutter,
design simplicity purpose
Simplicity is somehow essentially describing the purpose and place of an object and product.
Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard.
corporate
We won't be different for different's sake. Different is easy... make it pink and fluffy! Better is harder. Making something different often has a marketing and corporate agenda.
aware design designer designers irritates products
It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.
bad course design designers designing four great people sad software spent
It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage.
copied design eight inevitable six stolen time work
Eight years of work can be copied in six months. It wasn't inevitable that it was going to work. A stolen design is stolen time.