Jonathan Ive
Jonathan Ive
Sir Jonathan Paul "Jony" Ive, KBE is a British industrial designer who is currently the Chief Design Officerof Apple Inc. He oversees the Apple Industrial Design Group and also provides leadership and direction for Human Interface software teams across the company. Ive is the designer of many of Apple's products, including the MacBook Pro, iMac, MacBook Air, Mac mini, iPod, iPod Touch, iPhone, iPad, iPad Mini, Apple Watch, and iOS...
NationalityEnglish
ProfessionDesigner
philosophical thinking order
I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
philosophical broken tiny
When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.
philosophical interesting priorities
That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.
philosophical thinking trying
So much of what we try to do is get to a point where the solution seems inevitable: you know, you think "of course it's that way, why would it be any other way?" It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
philosophical mean design
Design is a word that's come to mean so much that it's also a word that has come to mean nothing.
memories philosophical endure
The memory of how we work will endure beyond the products of our work.
philosophical perception stuff
I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
philosophical apples design
Apple's Jony Ive describes his "fanatical" approach to design in new interview
jobs philosophical opportunity
We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of the opportunities of tomorrow from the context of today to design.
philosophical people design
Very often design is the most immediate way of defining what products become in people's minds.
philosophical goal simplicity
Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.
philosophical simple simplicity
Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
philosophical essence order
You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.
philosophical difficult-and-easy growing
It's very easy to be different, but very difficult to be better.