Jonathan Ive
Jonathan Ive
Sir Jonathan Paul "Jony" Ive, KBE is a British industrial designer who is currently the Chief Design Officerof Apple Inc. He oversees the Apple Industrial Design Group and also provides leadership and direction for Human Interface software teams across the company. Ive is the designer of many of Apple's products, including the MacBook Pro, iMac, MacBook Air, Mac mini, iPod, iPod Touch, iPhone, iPad, iPad Mini, Apple Watch, and iOS...
NationalityEnglish
ProfessionDesigner
important care ability
The most important thing is that you actually care, that you do something to the very best of your ability
greed design care
As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
thinking way care
I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
people design care
What we make testifies who we are. People can sense care and can sense carelessness.
design care incredibles
We say no to a lot of things so we can invest an incredible amount of care on what we do.
thinking people care
I think subconsciously people are remarkably discerning. I think that they can sense care.
Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard.
corporate
We won't be different for different's sake. Different is easy... make it pink and fluffy! Better is harder. Making something different often has a marketing and corporate agenda.
aware design designer designers irritates products
It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.
bad course design designers designing four great people sad software spent
It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage.
copied design eight inevitable six stolen time work
Eight years of work can be copied in six months. It wasn't inevitable that it was going to work. A stolen design is stolen time.
incredibly
Designing and developing anything of consequence is incredibly challenging.
best form include
Make each product the best it can be. Focus on form and materials. What we don't include is as important as what we do include.
best few means
When you do everything to make the very best product, it also means you're very focused on just a few products.