John Horrigan
John Horrigan
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If my mother can set up her own broadband connection and she did then it has become a technology that is reasonably user-friendly to everybody. As more and more people go to the Internet just to pass the time, just for fun, it becomes a destination, just like turning on the TV traditionally has been.
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Existing broadband users were the early adopters who used to pay for the dial-up wait and they got impatient with it, which is why they switched over to broadband, ... We see a slowing down in broadband growth partly because most of the low-hanging fruit of early adopters have been harvested by broadband providers.
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The migration to broadband is happening more slowly for dial-up users in 2005 than 2002. With fewer new internet users coming online these days, the stock of potential broadband subscribers is not being replenished.
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The Internet does help spur traditional means of staying in touch.
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The fact that you had this U.S. domestic crisis and people turning to international news sources is interesting.
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When you need help these days, you don't need a bugle to call the cavalry, you need a big buddy list.
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This is still technology that does require a certain capacity to self-troubleshoot. The switching cost could just be the technical aspect of doing the setup, and often you have to switch your e-mail address. These are people who are older, less educated and less adept to go through the process.
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Thirty-four percent of people said the Internet played a crucial role, they got advice and support from other people. Thirty percent said they got information online to compare options.
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People do benefit from information they get online, whether it's health care or information on government services or just social connections from e-mail. We've found that broadband connections tend to magnify those impacts.
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The broadband difference is now permeating the news environment. High-powered Internet users are heavily into other media sources as well, but the pre-eminent place of online news suggests that it shapes their off-line information choices in an important way.
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Details of how to get a subscription drug benefit available to senior citizens was recently put online but only 27% of over-65's have net access, meaning people were lacking information about a key benefit,
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Because rural Americans are older and tend to have less Internet experience, they do fewer things on the Internet. It's usually when people get extremely active and engaged when they embrace the Internet.
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There's a certain seamlessness of how people maintain their social networks. They shift between face-to-face, phone and Internet quite easily.
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For many of these young broadband users, the Internet is their main course for news, and they don't always eat their vegetables or order dessert in the form of using other media.