John Horrigan
John Horrigan
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The migration to broadband is happening more slowly for dial-up users in 2005 than 2002. With fewer new internet users coming online these days, the stock of potential broadband subscribers is not being replenished.
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People do benefit from information they get online, whether it's health care or information on government services or just social connections from e-mail. We've found that broadband connections tend to magnify those impacts.
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We're Class A schools in Class B bodies.
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That wasn't the case even four or five years ago. It's a wake-up call to traditional media sources to keep working at integrating online news into how they provide news generally.
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Having the Internet at your fingertips helps you cultivate and maintain social relationships. It becomes very important for maintaining ties and it does open up doors to getting advice when you need it.
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Because rural Americans are older and tend to have less Internet experience, they do fewer things on the Internet. It's usually when people get extremely active and engaged when they embrace the Internet.
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When you need help these days, you don't need a bugle to call the cavalry, you need a big buddy list.
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When you focus on the behavioral aspects of Internet users on dial-up, they're not doing as much as Internet users who have adopted.
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For many of these young broadband users, the Internet is their main course for news, and they don't always eat their vegetables or order dessert in the form of using other media.
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They're not as ardently engaged as users a couple of years back. They're satisfied with rudimentary applications on the Internet. They like e-mail. They will check the news. They're satisfied with the basics.
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There's a certain seamlessness of how people maintain their social networks. They shift between face-to-face, phone and Internet quite easily.
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Details of how to get a subscription drug benefit available to senior citizens was recently put online but only 27% of over-65's have net access, meaning people were lacking information about a key benefit,
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The broadband difference is now permeating the news environment. High-powered Internet users are heavily into other media sources as well, but the pre-eminent place of online news suggests that it shapes their off-line information choices in an important way.
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This is still technology that does require a certain capacity to self-troubleshoot. The switching cost could just be the technical aspect of doing the setup, and often you have to switch your e-mail address. These are people who are older, less educated and less adept to go through the process.