John Horrigan
John Horrigan
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Having the Internet at your fingertips helps you cultivate and maintain social relationships. It becomes very important for maintaining ties and it does open up doors to getting advice when you need it.
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Because rural Americans are older and tend to have less Internet experience, they do fewer things on the Internet. It's usually when people get extremely active and engaged when they embrace the Internet.
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When you focus on the behavioral aspects of Internet users on dial-up, they're not doing as much as Internet users who have adopted.
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For many of these young broadband users, the Internet is their main course for news, and they don't always eat their vegetables or order dessert in the form of using other media.
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There's a certain seamlessness of how people maintain their social networks. They shift between face-to-face, phone and Internet quite easily.
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The broadband difference is now permeating the news environment. High-powered Internet users are heavily into other media sources as well, but the pre-eminent place of online news suggests that it shapes their off-line information choices in an important way.
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Thirty-four percent of people said the Internet played a crucial role, they got advice and support from other people. Thirty percent said they got information online to compare options.
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The migration to broadband is happening more slowly for dial-up users in 2005 than 2002. With fewer new internet users coming online these days, the stock of potential broadband subscribers is not being replenished.
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The Internet does help spur traditional means of staying in touch.
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If my mother can set up her own broadband connection and she did then it has become a technology that is reasonably user-friendly to everybody. As more and more people go to the Internet just to pass the time, just for fun, it becomes a destination, just like turning on the TV traditionally has been.
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Internet use provides online Americans a path to resources, such as access to people who may have the right information to help deal with family health crises or find a new job. When you need help these days, you don't need a bugle to call the cavalry, you need a big buddy list.
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People do benefit from information they get online, whether it's health care or information on government services or just social connections from e-mail. We've found that broadband connections tend to magnify those impacts.
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We're Class A schools in Class B bodies.
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That wasn't the case even four or five years ago. It's a wake-up call to traditional media sources to keep working at integrating online news into how they provide news generally.