Jesse Toprak
Jesse Toprak
buy consider crisis five gas mode people ready seriously total
This is a total shift. Five years ago they wouldn't have even asked. It's not crisis mode ... but I think if people are ready to buy a new vehicle, they will seriously consider something that is gas efficient.
became changes cycle debate gas life prices segment undergoing
The debate on gas prices has accelerated the end of the life cycle for many old-style SUVs. But the SUV segment was already undergoing changes well before gas prices became an issue.
cars compact fit gasoline generally help price sales
Gasoline price spikes will generally help sales of the Fit and compact cars in general.
changed far gas minds nature people permanent prices shift sustained
There has been a permanent shift in consumers' minds as far as gas prices goes. The sustained nature of gas prices has changed how people buy.
changed consumer gas high mindset nature prolonged toyota
Toyota has the right product, right image, and right distribution system. The consumer mindset has permanently changed already because of the prolonged nature of high gas prices.
bring certain deal gives incentives people rely sales sort stimuli
Incentives do work, up to a certain point, to give sort of a stimuli to sales and bring showroom traffic. It's just that you can't rely on incentives to bring people into the showroom day after day. It gives people a sense of urgency. You need to get this deal now because tomorrow, it's not going to be here.
almost consumers less level math means
In almost all cases, consumers end up getting the same level of incentives, which means - do the math - they're getting less for each vehicle.
continue five future near next surprise three
It's not a surprise at all, and I think it will continue in the near future the next three to five years.
ask consumer consumers people psyche reverse shock sort sticker
The consumer psyche has been indexed to getting those big deals, ... If the consumers come back and ask for the big rebates they got before, there's going to be a sort of reverse sticker shock with people saying, 'Where is the big rebate?'
heard negative
I have not heard anything negative for these vehicles. From what we can tell, so far, so good.
attitudes basically closer customer impact large lower price rid sticker whenever
They basically want to lower the sticker price closer to transaction price and lower the incentive, but not get rid of it altogether. Whenever there are large rebates, it has impact on perception, on customer attitudes and an impact on resale value.
attribute compact consumer exceeded february interest last month renewed robust sales surprised
February sales are typically much more robust than January's, but some may be surprised that this month even exceeded last February's sales. We attribute this in part to dramatically renewed consumer interest in compact vehicles.
continue expect increase launching market nearly percent rebirth saw seen share trend year
This year has seen the rebirth of the car, as we saw a two percent increase in that segment's market share, while SUV market share decreased by nearly the same percentage. We expect this trend to continue in 2006, as manufacturers will be launching new hybrids, subcompacts and other fuel-efficient products.
continue expect increase launching market nearly rebirth saw seen share trend year
This year has seen the rebirth of the car, as we saw a 2-percent increase in that segment's market share, while SUV market share decreased by nearly the same percentage. We expect this trend to continue in 2006, as manufacturers will be launching new hybrids, subcompacts and other fuel-efficient products.