Jesse Toprak
Jesse Toprak
changed far gas minds nature people permanent prices shift sustained
There has been a permanent shift in consumers' minds as far as gas prices goes. The sustained nature of gas prices has changed how people buy.
coming model people purchase time tough waiting
It's a tough time when you have a new model that people are waiting to purchase in the coming months.
chevy efficiency far fuel impact increase people percent rush sales
As far as impact on sales of Chevy trucks, there was very little. A 10 percent increase in fuel efficiency isn't going to make people rush into these vehicles.
buy consider crisis five gas mode people ready seriously total
This is a total shift. Five years ago they wouldn't have even asked. It's not crisis mode ... but I think if people are ready to buy a new vehicle, they will seriously consider something that is gas efficient.
people questions vehicles
Now, for vehicles priced under $40,000, it is one of the first questions people ask.
ask economy fuel ignored numbers people three
Just three years ago, people ignored the fuel economy numbers on the sticker. Now it's one of the first things people ask about, especially the middle-income families.
people saving
If people go in with the idea they are saving money, they are mistaken,
alone believe brands brings cars certainly comparing enable good lower market needed people playing prices pricing recover sticker success
If people are comparing sticker prices, lower prices will certainly make their cars more attractive. What really brings success to brands is good product. Playing with pricing alone isn't going to enable them to recover their market share. But I do believe a lot of their cars are overpriced and they needed an adjustment.
ask consumer consumers people psyche reverse shock sort sticker
The consumer psyche has been indexed to getting those big deals, ... If the consumers come back and ask for the big rebates they got before, there's going to be a sort of reverse sticker shock with people saying, 'Where is the big rebate?'
bring certain deal gives incentives people rely sales sort stimuli
Incentives do work, up to a certain point, to give sort of a stimuli to sales and bring showroom traffic. It's just that you can't rely on incentives to bring people into the showroom day after day. It gives people a sense of urgency. You need to get this deal now because tomorrow, it's not going to be here.
attribute compact consumer exceeded february interest last month renewed robust sales surprised
February sales are typically much more robust than January's, but some may be surprised that this month even exceeded last February's sales. We attribute this in part to dramatically renewed consumer interest in compact vehicles.
door low mass opens price total
A total price in the low $20,000 range, I think, opens the door to the mass market.
consumers couple department extended financing informed knowing negotiate pay price thousand
Consumers will come into the dealership very well informed on what they should pay for the new car, negotiate on hundreds over the price of the car, then go into the financing department and automatically pay a couple thousand for an extended warranty without knowing anything.
associated bmw quality smart
Mercedes-Benz and BMW are associated with quality engines, so it was a smart thing to do.