Jesse Toprak
Jesse Toprak
changed consumer gas high mindset nature prolonged toyota
Toyota has the right product, right image, and right distribution system. The consumer mindset has permanently changed already because of the prolonged nature of high gas prices.
almost consumers less level math means
In almost all cases, consumers end up getting the same level of incentives, which means - do the math - they're getting less for each vehicle.
ask consumer consumers people psyche reverse shock sort sticker
The consumer psyche has been indexed to getting those big deals, ... If the consumers come back and ask for the big rebates they got before, there's going to be a sort of reverse sticker shock with people saying, 'Where is the big rebate?'
consumers couple department extended financing informed knowing negotiate pay price thousand
Consumers will come into the dealership very well informed on what they should pay for the new car, negotiate on hundreds over the price of the car, then go into the financing department and automatically pay a couple thousand for an extended warranty without knowing anything.
beneficial cash consumers higher interest percent seeing zero
As we are seeing higher interest rates, it's more beneficial for consumers to go with the zero percent than the cash rebate.
consumers except money quite spent visible
They spent a lot of money on incentives, most of which are not quite visible to consumers except for some lease deals.
attribute compact consumer exceeded february interest last month renewed robust sales surprised
February sales are typically much more robust than January's, but some may be surprised that this month even exceeded last February's sales. We attribute this in part to dramatically renewed consumer interest in compact vehicles.
business continued ford gm incentives increased perhaps pricing route whereas
The only thing that's perhaps different is that Ford and GM did not go through the route of increased pricing and incentives whereas with Jeep, it's continued business as usual.
changed far gas minds nature people permanent prices shift sustained
There has been a permanent shift in consumers' minds as far as gas prices goes. The sustained nature of gas prices has changed how people buy.
continue expect increase launching market nearly percent rebirth saw seen share trend year
This year has seen the rebirth of the car, as we saw a two percent increase in that segment's market share, while SUV market share decreased by nearly the same percentage. We expect this trend to continue in 2006, as manufacturers will be launching new hybrids, subcompacts and other fuel-efficient products.
continue expect increase launching market nearly rebirth saw seen share trend year
This year has seen the rebirth of the car, as we saw a 2-percent increase in that segment's market share, while SUV market share decreased by nearly the same percentage. We expect this trend to continue in 2006, as manufacturers will be launching new hybrids, subcompacts and other fuel-efficient products.
door low mass opens price total
A total price in the low $20,000 range, I think, opens the door to the mass market.
models month moral
I think the moral of the month was that the more gas-efficient models did well.
demand employee offer premium shows
I think it shows demand is better than expected. If they can get a premium elsewhere, why would they offer the employee discount?